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Virile Numbers Showing up in the Global Male Grooming Products Market, sees Kline
Date:1/30/2013

PARSIPPANY, N.J., Jan. 30, 2012 /PRNewswire/ -- The global male grooming products market has rebounded back to its growth path with most significant growth occurring in Asian regions, with India in particular posting a 32% increase in 2012, according to the recently published Male Grooming Products: Global Market Brief by global consulting and research firm Kline & Company.

A growing consciousness among men concerning their appearance combined with an increasing awareness regarding the benefits of products specific to men are a driving force behind the market's triumph. Old habits of little beyond a cursory cleaning and shaving regime, or of using wives' products, are finally giving way, consequently strengthening the growth of men's skin care products.

While Europe is the largest market for male grooming products, Asia—fueled by two distinct paradigms—is posting the highest growth. The advanced markets of Japan and South Korea are benefiting from male grooming, including the use of cosmetics, as an entrenched socially encouraged practice wherein men are seeking to retain a youthful and appealing look. By contrast, within China and India, male grooming as a trend has only recently been developing its significant potential and is being assisted by greater disposable income among consumers.

Although the European male grooming market is growing at a comparatively slower pace, products are generally more sophisticated and leading brands vary from country to country. The leading male grooming industry marketers in Europe's strongest market of Germany are Nivea for Men, L'Oreal Men Expert, and DM's Ba
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SOURCE Kline
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