Navigation Links
Virile Numbers Showing up in the Global Male Grooming Products Market, sees Kline
Date:1/30/2013

PARSIPPANY, N.J., Jan. 30, 2012 /PRNewswire/ -- The global male grooming products market has rebounded back to its growth path with most significant growth occurring in Asian regions, with India in particular posting a 32% increase in 2012, according to the recently published Male Grooming Products: Global Market Brief by global consulting and research firm Kline & Company.

A growing consciousness among men concerning their appearance combined with an increasing awareness regarding the benefits of products specific to men are a driving force behind the market's triumph. Old habits of little beyond a cursory cleaning and shaving regime, or of using wives' products, are finally giving way, consequently strengthening the growth of men's skin care products.

While Europe is the largest market for male grooming products, Asia—fueled by two distinct paradigms—is posting the highest growth. The advanced markets of Japan and South Korea are benefiting from male grooming, including the use of cosmetics, as an entrenched socially encouraged practice wherein men are seeking to retain a youthful and appealing look. By contrast, within China and India, male grooming as a trend has only recently been developing its significant potential and is being assisted by greater disposable income among consumers.

Although the European male grooming market is growing at a comparatively slower pace, products are generally more sophisticated and leading brands vary from country to country. The leading male grooming industry marketers in Europe's strongest market of Germany are Nivea for Men, L'Oreal Men Expert, and DM's Balea MEN. 

"Our extensive research has revealed a myriad of exciting developments," notes Nancy Mills , Kline's Consumer Products Practice Industry Manager.  "One that strikes most, revealed in the consumer part of the research, concerns the major cultural shift observed across all age groups of men in countries previously reluctant to extend male grooming beyond basic cleaning and shaving. Essentially, this is opening up a largely untapped market that consists of half the population."

The consumer research comprising of responses on the topic of grooming from over 1,500 males between the ages of 15 and 69 spanning six core countries also reveals actionable granularity, such as the least popular market for conditioners is Germany, while demand for hair styling mousse is highest in China.

Category strength continues to vary between regions. Deodorants and antiperspirants is the largest and most fragmented category across the globe. Partly due to a tendency to utilize deodorant sheets instead of a Western style spray/solid/gel/roll-on formats, the category is weakest in some Asian countries.  However, the category's growth numbers in these countries also reveals a move towards Western-preferred formats.

Regarding male grooming products distribution channels, the dominating popularity of mass merchandisers can be seen across all categories and countries. Alternate channels are also changing the male grooming products retail landscape, with Internet shopping making great gains. In China, men are also the highest frequenters of upscale department stores, with 29% of Chinese respondents saying that's where they shop for skin care products.

To learn more about the fast growing and mostly untapped male grooming market, REGISTER for an exclusive and insightful webinar on Wednesday, February 6, 2013, at 9:00 am U.S. EST. http://bit.ly/11cSxLS

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.

For more information, contact:

Selma Smailagic
Marketing Communications
+420-222-33-00-20
Selma.Smailagic@klinegroup.com

 


'/>"/>
SOURCE Kline
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Gynecologic Oncology Publishes New Clinical Study Showing Positive Performance of OVA1, Vermillions Ovarian Cancer Test
2. Omthera Pharmaceuticals Presents Data From Analysis Of EVOLVE Trial Showing That Epanova Lowers ApoC-III, A Key Predictor of Cardiovascular Risk
3. MEI Pharma Reports New Data Showing High Response Rates in Clinical Trial of Pracinostat and Azacitidine in Myelodysplastic Syndrome
4. Global Markets for Spectroscopy Equipment
5. The Indian Pharmaceutical Industry 2013: Coming of Age in a Global Market
6. Global BioClinical Awarded Cancer Genome Atlas (TCGA) Contract
7. Global Spinal Nonfusion Market to Grow to $1 Billion by 2017, Despite Challenges
8. Afraxis Grants Exclusive Global License to Genentech
9. Small Animal Imaging (In Vivo) Market - By systems and reagents [Micro-PET, Optical Imaging, Micro-MRI, Micro-SPECT, Micro-Ultrasound, Micro-CT & Multimodality/Hybrid Imaging Modalities] - Competitive Analysis & Global Forecasts to 2017
10. Global Hyaluronic Acid Market to Grow to $2.5 Billion by 2017
11. Health Diagnostic Laboratory, Inc. and Global Genomics Group join forces to form a new scientific process
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... , Belgium , June ... MKT: VNRX), today announced the appointment of Dr. ... of Directors as a Non-Executive Director, effective June ... Company,s Audit, Compensation and Nominations and Governance Committees.  ... Dr. Futcher will provide independent expertise and strategic ...
(Date:6/23/2016)... -- MedSource announced today that it has selected Datatrial,s ... choice.  This latest decision demonstrates MedSource,s commitment to ... by offering a state-of-the-art electronic data capture (EDC) ... the EDC platform of choice in exchange for ... long been a preferred EDC platform by our ...
(Date:6/23/2016)... BEVERLY HILLS, Calif. , June 23, 2016 ... faced the many challenges of the current process. Many of ... option because of the technical difficulties and high laboratory costs ... would have to offer it at such a high cost ... to afford it. Dr. Parsa Zadeh , ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ... , "Film editors can give their videos a whole new perspective by using the ... CEO of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets ...
(Date:6/26/2016)... ... ... Kasmer, a legally blind and certified personal trainer is helping to develop a weight loss ... plans to fix the two major problems leading the fitness industry today:, ... , They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the ... AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in ... topics including advance care planning, healthcare costs and patient and family engagement. , ...
(Date:6/25/2016)... FL (PRWEB) , ... June 25, 2016 , ... The temporary closing of Bruton Memorial ... Plant City Observer , brings up a new, often overlooked aspect of head lice: the ... closing for fumigation is not a common occurrence, but a necessary one in the event ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
Breaking Medicine News(10 mins):