Navigation Links
New Technologies Transforming Consumer Marketing Research Playbook
Date:7/11/2014

CHAPEL HILL, N.C., July 11, 2014 /PRNewswire/ -- The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools and techniques. Organizations are now examining better ways to engage with and understand consumers, as new technologies are transforming how consumers inform themselves and make critical purchasing decisions.

According to recent research by benchmarking firm, Best Practices, LLC, one area where organizations can observe a deep pool of consumer insights is through online communities. Industries are wrestling with how to best use this tool, but it offers a rich source of insights around brand research, messaging, position and concept testing.

The related report, "Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers," identifies current and evolving approaches for consumer marketing and marketing research techniques and tools. The study also addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for market research data analysis.

Key chapters in the study include:

  • Innovation in Marketing Research Approaches
  • Innovation in Marketing Research Tools
  • Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
  • Marketing Research Trend Changes – Qualitative Trends
  • Marketing Research Trend Changes – Quantitative Trends
  • Emerging Market Research Tools in Non-Pharma Sector
  • Communicating with Consumers
  • Trends in Consumer Communication
  • Evaluating Direct-to-Consumer Marketing
  • Lessons Learned and Pitfal
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2014 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. West Physics Consulting Teams with Mirion Technologies Dosimetry Services Division to Deliver Radiation Detection Services
2. U.S. Patent Office Issues Sixth Patent Covering Zero-Footprint Medical Image Viewers to Heart Imaging Technologies, LLC
3. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
4. BioSpecifics Technologies Corp. Announces Rescheduled First Quarter 2012 Financial Results Conference Call to May 10, 2012
5. Global Ablation Technologies Market worth $12.4 Billion by 2016: MarketsandMarkets
6. ICU Medical, Inc. Plans to "Vigorously Seek to Collect Damages" in wake of Patent Infringement Victory Over RyMed Technologies
7. BioStorage Technologies to Lead Discussion on the Value of a Comprehensive Sample Management Strategy
8. Global Ablation Technologies Market (2011-2016) - By Application and Devices in Radiofrequency, Cryoablation, Microwave, Ultrasound, Hydrothermal, Radiation, Electrical, Light/Laser and Hydromechanical - Global Trends & Competitive Analysis
9. MedClean Technologies Announces 2011 Results
10. Patient Safety Technologies Reports First Quarter 2012 Results
11. Breathe Technologies Non-Invasive Open Ventilation (NIOV™) System Receives Medical Design Award
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/2/2015)... 2, 2015  AbbVie (NYSE: ABBV ) will ... 24, 2015, before the market opens. AbbVie ... call at 8 a.m. Central time (9 a.m. Eastern). ... at www.abbvieinvestor.com . An archived edition of the ... About AbbVie AbbVie is a ...
(Date:7/2/2015)... , June 25, 2015 ... addition of the "Veterinary / Animal Vaccines Market ... 2020" report to their offering. The ... Million by 2020 from $5,507.3 Million in 2015, at ... Major factors fueling market growth are growing prevalence ...
(Date:7/2/2015)... , July 2, 2015   Wilson Therapeutics ... appointment of Hans Schikan to its board of directors. ... Annual General Meeting on June 30. "We ... directors," said Jonas Hansson , CEO of Wilson ... Wilson, and we look forward to his contributions to ...
Breaking Medicine Technology:Veterinary / Animal Vaccines Market 2015 - Global Forecast to 2020 for the $7.19 Billion Industry 2Wilson Therapeutics Appoints Hans Schikan to its Board of Directors 2
... Inc., the leader in centralized expert evaluation of ... the appointment of Christopher Randolph, PhD, ABPP-CN, to ... Randolph will lead a growing team of clinical ... on Alzheimer,s disease (AD), mild cognitive impairment (MCI) ...
... -- Mindray Medical International Limited (NYSE: MR ... devices worldwide, today announced selected preliminary, unaudited results for ... For the year ended December 31, 2010, Mindray expects ... US$634.2 million in 2009, representing approximately 10% year-over-year growth. ...
Cached Medicine Technology:MedAvante Names Leading Expert to Head Neurocognition Therapeutic Area 2MedAvante Names Leading Expert to Head Neurocognition Therapeutic Area 3Mindray Medical Announces Preliminary 2010 Operating Results 2Mindray Medical Announces Preliminary 2010 Operating Results 3Mindray Medical Announces Preliminary 2010 Operating Results 4
(Date:7/3/2015)... ... July 03, 2015 , ... B. E. ... been retained to lead a national chief nursing officer recruitment for ... firms in the healthcare industry, B. E. Smith has recently placed more than ...
(Date:7/3/2015)... ... July 03, 2015 , ... Jennifer Renee Hanes, DO is the new Medical ... largest network of independent freestanding emergency rooms in the United States. , “We are ... Plantation facility,” said Executive Medical Director of First Choice Emergency Room, Dr. James M. ...
(Date:7/3/2015)... (PRWEB) , ... July 03, 2015 , ... Every year, ... 24-Hour Train-a-Thon where they provide members of the Red Deer community with free fitness ... day of fitness training, games, food, events and entertainment raised thousands of charity dollars ...
(Date:7/2/2015)... ... July 02, 2015 , ... sweetFrog Enterprises, LLC. is pleased to announce the ... sweetFrog store located in the Lone Star State. The premium frozen yogurt chain was ... , The store, which opened July 1 at Duke’s Travel Plaza, is located at:, ...
(Date:7/2/2015)... ... , ... Many Fourth of July celebrations will include fireworks this summer, so ... sharing some tips to promote the proper use of fireworks. , According to the ... daily with fireworks-related injuries in the month surrounding the Fourth of July. Amica is ...
Breaking Medicine News(10 mins):Health News:Jane Phillips Medical Center Retains B. E. Smith to Recruit New Chief Nursing Officer 2Health News:Jane Phillips Medical Center Retains B. E. Smith to Recruit New Chief Nursing Officer 3Health News:Dr. Jennifer Renee Hanes Named by First Choice Emergency Room as Medical Director of Missouri City, TX Facility 2Health News:Dr. Jennifer Renee Hanes Named by First Choice Emergency Room as Medical Director of Missouri City, TX Facility 3Health News:Red Deer Fitness Studio Raises $10,000 for Charity Organization with 24-Hour Train-a-Thon 2Health News:Red Deer Fitness Studio Raises $10,000 for Charity Organization with 24-Hour Train-a-Thon 3Health News:sweetFrog Expands Texas Footprint with Location in Canton 2Health News:6 Fireworks Safety Tips from Amica Insurance 2
... , , , , ... , , WASHINGTON, Sept. 21 ... administration," Secretary of State Hillary Clinton has said. Research shows that ... are increasingly recognizing the connections between population and other global issues ...
... , MONTREAL, Sept. 21 Presagia, ... management, today announced the release of its ADA Toolkit, ... and overlapping FMLA (Family and Medical Leave Act) and ... Toolkit will supplement Presagia,s Leave Management solution, which enables ...
... ... The Crohn’s & Colitis Foundation and Shire plc ... users have participated in its first-ever virtual “Inflammatory Bowel Disease (IBD) ... tools, the program aims to promote awareness about and raise funds ...
... , PHILADELPHIA, Sept. 21 For the ... Hospital of Philadelphia (CHOP) in the design and production of ... emergency waiting room. "The idea was to create an interactive ... extended wait in the emergency room," said James Morris, Director ...
... , , DALLAS, Sept. 21 ... (ED) clinical documentation tools, today announced it has issued revised ... the Centers for Disease Control and Prevention (CDC). The charts, ... site ( www.tsystem.com/h1n1flu ), now include discharge instructions ...
... , SANTA ROSA, Calif., Sept. 21 ... bone cement delivery needle) and Osseoflex DR (steerable and curvable ... approval for marketing and clinical use in the European Union. ... to FDA approval in the United States, and allows for ...
Cached Medicine News:Health News:Family Planning for the World's Poor: Who Will Pay? 2Health News:Presagia Solution Helps Employers Navigate Overlapping ADA and FMLA Regulations 2Health News:Presagia Solution Helps Employers Navigate Overlapping ADA and FMLA Regulations 3Health News:Crohn's & Colitis Foundation Encourages More Virtual Event Participants: Thousands Already Helped Foundation Raise Funds for Research & Support Legislation 2Health News:Crohn's & Colitis Foundation Encourages More Virtual Event Participants: Thousands Already Helped Foundation Raise Funds for Research & Support Legislation 3Health News:Crohn's & Colitis Foundation Encourages More Virtual Event Participants: Thousands Already Helped Foundation Raise Funds for Research & Support Legislation 4Health News:Atlantic Partners with Children's Hospital of Philadelphia to Create an Interactive & Educational Waiting Room 2Health News:T-System Updates Free Clinician H1N1 Templates to Latest CDC Guidelines, Adds Discharge Instructions 2Health News:T-System Updates Free Clinician H1N1 Templates to Latest CDC Guidelines, Adds Discharge Instructions 3Health News:Osseon Receives CE Mark 2
... internationally known brand famous for its ... collection offers chic and distinctive frames ... titanium, metal and plastic styles. The ... with trendy shapes and fashion-forward colors ...
The license agreement for the manufacturing and distribution of Bulgari eyewear was signed by Luxottica Group in 1997.,Bulgari eyewear is designed for sleek, select people who want to distinguish the...
... collection features classic designs paired with modern, ... range of materials including ultra-light titanium to ... as ovals, almonds and squares. Three-piece mounts ... The sun wear collection is the perfect ...
The Aristar collection offers high quality, fashionable eyewear at exceptional pricing. Classic shapes updated with contemporary designs allow both men and women alike to enjoy superior craftsmanship...
Medicine Products: