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New Technologies Transforming Consumer Marketing Research Playbook

CHAPEL HILL, N.C., July 11, 2014 /PRNewswire/ -- The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools and techniques. Organizations are now examining better ways to engage with and understand consumers, as new technologies are transforming how consumers inform themselves and make critical purchasing decisions.

According to recent research by benchmarking firm, Best Practices, LLC, one area where organizations can observe a deep pool of consumer insights is through online communities. Industries are wrestling with how to best use this tool, but it offers a rich source of insights around brand research, messaging, position and concept testing.

The related report, "Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers," identifies current and evolving approaches for consumer marketing and marketing research techniques and tools. The study also addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for market research data analysis.

Key chapters in the study include:

  • Innovation in Marketing Research Approaches
  • Innovation in Marketing Research Tools
  • Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
  • Marketing Research Trend Changes – Qualitative Trends
  • Marketing Research Trend Changes – Quantitative Trends
  • Emerging Market Research Tools in Non-Pharma Sector
  • Communicating with Consumers
  • Trends in Consumer Communication
  • Evaluating Direct-to-Consumer Marketing
  • Lessons Learned and Pitfal

SOURCE Best Practices, LLC
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