Navigation Links
New Technologies Transforming Consumer Marketing Research Playbook
Date:7/11/2014

CHAPEL HILL, N.C., July 11, 2014 /PRNewswire/ -- The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools and techniques. Organizations are now examining better ways to engage with and understand consumers, as new technologies are transforming how consumers inform themselves and make critical purchasing decisions.

According to recent research by benchmarking firm, Best Practices, LLC, one area where organizations can observe a deep pool of consumer insights is through online communities. Industries are wrestling with how to best use this tool, but it offers a rich source of insights around brand research, messaging, position and concept testing.

The related report, "Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers," identifies current and evolving approaches for consumer marketing and marketing research techniques and tools. The study also addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for market research data analysis.

Key chapters in the study include:

  • Innovation in Marketing Research Approaches
  • Innovation in Marketing Research Tools
  • Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
  • Marketing Research Trend Changes – Qualitative Trends
  • Marketing Research Trend Changes – Quantitative Trends
  • Emerging Market Research Tools in Non-Pharma Sector
  • Communicating with Consumers
  • Trends in Consumer Communication
  • Evaluating Direct-to-Consumer Marketing
  • Lessons Learned and Pitfal
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2014 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. West Physics Consulting Teams with Mirion Technologies Dosimetry Services Division to Deliver Radiation Detection Services
2. U.S. Patent Office Issues Sixth Patent Covering Zero-Footprint Medical Image Viewers to Heart Imaging Technologies, LLC
3. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
4. BioSpecifics Technologies Corp. Announces Rescheduled First Quarter 2012 Financial Results Conference Call to May 10, 2012
5. Global Ablation Technologies Market worth $12.4 Billion by 2016: MarketsandMarkets
6. ICU Medical, Inc. Plans to "Vigorously Seek to Collect Damages" in wake of Patent Infringement Victory Over RyMed Technologies
7. BioStorage Technologies to Lead Discussion on the Value of a Comprehensive Sample Management Strategy
8. Global Ablation Technologies Market (2011-2016) - By Application and Devices in Radiofrequency, Cryoablation, Microwave, Ultrasound, Hydrothermal, Radiation, Electrical, Light/Laser and Hydromechanical - Global Trends & Competitive Analysis
9. MedClean Technologies Announces 2011 Results
10. Patient Safety Technologies Reports First Quarter 2012 Results
11. Breathe Technologies Non-Invasive Open Ventilation (NIOV™) System Receives Medical Design Award
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/22/2014)... N.C. , Nov. 21, 2014 ... system. Undoubtedly, the growing influence of patients in ... for marketing interactions. Now, more than ever, understanding ... patients for medical products is essential. ... Best Practices, LLC, benchmarked companies spent about two-thirds ...
(Date:11/21/2014)... Va. , Nov. 21, 2014  Alta Home ... Southern California , today announced a ... Alta will be providing the innovative BeClose system to ... Logo - http://photos.prnewswire.com/prnh/20141121/160143LOGO ... the kind of affordable 24/7 care our clients need ...
(Date:11/21/2014)... --  Rock Creek Pharmaceuticals, Inc., (NASDAQ: ... present at the Biotech Showcase™ 2015 taking place in ... 12-14, 2015. Michael Mullan , ... will present preclinical and clinical data for anatabine citrate, ... characteristics. Dr. Mullan will outline the Company,s regulatory strategy ...
Breaking Medicine Technology:New Report Details Importance of Adopting a "Patient Journey" Framework in Marketing 2Alta Home Care, Inc. and BeClose Partner to Enable Seniors to Remain in Their Homes Safely and Securely 2Rock Creek Pharmaceuticals to Present at the Biotech Showcase 2015 2Rock Creek Pharmaceuticals to Present at the Biotech Showcase 2015 3Rock Creek Pharmaceuticals to Present at the Biotech Showcase 2015 4
(Date:11/22/2014)... OR (PRWEB) November 22, 2014 The ... of Roy Baroff to its team of conflict ... mediator, soccer player, coach, and referee. He has over 30 ... Carolina and beyond. , “I'm very excited to connect with ... and sports related interests to a program with a complete ...
(Date:11/22/2014)... 2014 “Greenfield Naturals” was featured on ... , which features the latest and coolest technology products ... reporter for NewsWatch, conducted the product review and shared ... of your water. , From pollution to hazardous substances ... everything is done to remove these chemicals, especially in ...
(Date:11/22/2014)... Nov. 21, 2014 (HealthDay News) -- Many young people ... but a new study finds fumes from the water ... linked to an increased risk for leukemia in prior ... in the journal Cancer Epidemiology, Biomarkers & Prevention ... tobacco smoking is not a safe alternative to smoking ...
(Date:11/22/2014)... HealthDay Reporter FRIDAY, Nov. 21, 2014 ... may commonly deal with aggressive or inappropriate behavior from fellow ... centers in New York state found that, in the space ... involved in some type of incident with a fellow resident. ... yelling or cursing at another resident. In other cases, the ...
(Date:11/21/2014)... 2014 (HealthDay News) -- Seeking to make it tougher ... and Drug Administration on Thursday approved a new hydrocodone ... -- best known by the brand name Vicodin -- ... to a surge in dangerous addictions across the United ... ER (hydrocodone bitartrate) is an extended-release tablet to treat ...
Breaking Medicine News(10 mins):Health News:SCI Announces New Team Member Roy Baroff 2Health News:SCI Announces New Team Member Roy Baroff 3Health News:An Easy Home Solution to Get Better Tasting Water was Featured on NewsWatch Television on October 30, 2014 2Health News:Hookahs Deliver Toxic Benzene in Every Puff, Study Shows 2Health News:Senior-to-Senior Aggression Common in U.S. Nursing Homes 2Health News:Senior-to-Senior Aggression Common in U.S. Nursing Homes 3Health News:FDA Approves 'Abuse-Resistant' Narcotic Painkiller 2Health News:FDA Approves 'Abuse-Resistant' Narcotic Painkiller 3
... MONDAY, June 20 (HealthDay News) -- Cardiac arrest victims are ... in CPR before and after using a defibrillator to deliver ... Researchers analyzed the cases of 815 American and Canadian ... emergency medical service (EMS) paramedics using either an automated external ...
... WASHINGTON Synthetic fat substitutes used in low-calorie potato ... weight gain and obesity, according to a study published ... researchers at Purdue University, challenges the conventional wisdom that ... "Our research showed that fat substitutes can interfere with ...
... -- The U.S. Food and Drug Administration announced Monday a ... imported drugs and food products. The plan, which calls ... created in response to rapidly rising imports of FDA-regulated products ... in a special report called the Pathway to Global ...
... turn to pools to keep their family cool. Due to ... which include wading pools, inflatable pools and soft-sided, self-rising pools ... pools or water park visits. While portable pools can be ... summer days, a new study conducted by researchers at the ...
... has for the first time found that autism diagnoses ... Medical Research Council (MRC) funded study, published today in ... has important implications for service provision in different regions ... Simon Baron-Cohen, Director of the Autism Research Centre (ARC) ...
... 20, 20122) - Women with urinary incontinence after giving ... depression as those without incontinence, according to a new ... University,s School of Nursing. Postpartum depression negatively affects ... family. According to the Canadian Mental Health Association, up ...
Cached Medicine News:Health News:Faster Transition From CPR to Defibrillator May Save Lives 2Health News:Fat substitutes linked to weight gain 2Health News:FDA to Step Up Inspections of Imported Products 2Health News:New study uncovers the dangers of portable pools 2Health News:Diagnosed autism is more common in an IT-rich region 2Health News:Diagnosed autism is more common in an IT-rich region 3Health News:Urinary incontinence doubles risk of postpartum depression 2
... Regardless of your procedural specialty, whether ... the NUVO Monitoring System will complement ... superior ergonomics and advanced high-resolution display ... on mobile carts, the NUVO Monitor ...
A Western Blot Immunassay for the detection of antibodies to primarily anti-myelin associated glycoproteins (anti-MAG) and other glycolipid autoantibodies in human serum....
... Analyzer is an exceptional platform for ... microplate-based assays. The system's programming features ... laboratories. For low volume users, the ... assays with common features to complete ...
... for prenatal diagnosis (CVS and amniocentesis) are ... small but significant chance of miscarriage. As ... invasive prenatal baby gender testing only to ... genetic abnormalities are greater than or equal ...
Medicine Products: