Navigation Links
New Report Outlines Use of Innovative Marketing to Engage Customer Groups that are Key to the Pharmaceutical Industry
Date:5/11/2012

CHAPEL HILL, N.C., May 11, 2012 /PRNewswire/ -- To broaden their marketing reach, biopharmaceutical companies are investing in innovative marketing strategies and tactics to engage key customer groups such as health care providers, patients, payers, and key opinion leaders. But as they shift to activities such as social networking, relationship marketing, e-sampling, viral marketing and other approaches, marketing groups are facing questions around structure, budgets, staffing and roles.

Best Practices, LLC conducted new research to identify how companies structure, staff and organize to find, use and quickly incorporate innovative practices to improve marketing across these customer groups. The results provided in this report include key benchmark metrics and lessons learned that biopharmaceutical marketing executives can utilize to enhance and optimize their current activities in innovative customer marketing.

"Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs" provides insights to help marketing groups develop innovative approaches and solutions to help drive organizational success. This study will help marketers understand and maximize opportunities in:

  • Where and how customers receive information
  • Where and how customers will receive information in the future
  • How to best engage and interact with customers now and in the future

The 63-page study identifies the organizational structures, roles, processes and mechanisms that biopharmaceutical companies have in place (or have in development) to promote and enable innovation and excellence in Customer Marketing. Leaders of marketing organizations can use this report to create alternative marketing approaches to maximize company and product exposure and brand retention with customers.

The study is based on survey responses from 35 biopharmaceutical and medical device companies as well as six executive interviews with marketing leaders. Study presents the activities these groups are responsible for as well at the average FTEs allocated to each activity.

To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1156.htm. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. For more information about Best Practices, LLC visit our Web site at www.best-in-class.com.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. EpiCept Reports Expansion of Clinical Development For Licensed Cancer Compound
2. Spherix Reports Second Quarter Earnings
3. You May Have a Thyroid Problem and Not Know It - Particularly If Youre Over 60, Says a New Harvard Medical School Report
4. Tapestry Reports Second Quarter 2007 Results
5. Callisto Reports on Second-Quarter 2007 Milestones
6. ImmuneRegen BioSciences Reports Material Transfer Agreement with VaxGen, Inc.
7. Vical Reports Second Quarter 2007 Financial Results, Allowance of Pandemic Influenza IND and Other Advances in Product Development Programs
8. Paper in International Journal of Oncology Reports Alfacells ONCONASE(R) Suppresses Intracellular Oxidative Stress
9. TAXUS WOMAN Study Reports Positive Clinical Outcomes for the TAXUS(R) Drug-eluting Stent in Women
10. Biopure Reports on Meeting with the FDA
11. Peregrine Reports Data Showing Bavituximabs Potential to Shrink Prostate Tumors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/8/2019)... , ... October 08, 2019 , ... Help.org, a trusted ... the Best Rehab Facilities in Boston, Massachusetts for 2019. The informational guide recognizes the ... , According to recent studies , drug overdose is the leading cause ...
(Date:10/8/2019)... PA (PRWEB) , ... October 08, 2019 , ... ... one year at Western Pennsylvania & Ohio Valley Oral & Maxillofacial Surgery. This ... treatments, from All-on-4® full arch dental implants to predictable jaw surgery ...
(Date:10/8/2019)... ... 2019 , ... Four things to know: , 1. The Hive™ ALIF interbody ... through the lattice core. , 2. The Soft Titanium® lattice of HD ... bone growth throughout the implant. , 3. The Hive™ ALIF device can hold over ...
Breaking Medicine Technology:
(Date:10/8/2019)... ... 2019 , ... Fewer than 50 percent of preclinical research ... in bioanalytical method validation is emerging in the form of a global standard: ... time) and senior scientists add the management of an offshore team to their ...
(Date:10/8/2019)... ... October 08, 2019 , ... ... in Irving, Texas, that exclusively serves premier oral and maxillofacial surgeons – has ... and maxillofacial surgery practice with two locations near Knoxville, Tennessee. The partnership is ...
(Date:10/8/2019)... ... October 08, 2019 , ... Shady Grove Fertility (SGF) , a pioneer in ... than 82% of participants who use their own eggs take home a baby, and more ... refund guarantee program was developed 27 years ago by SGF Co-founder, Michael ...
(Date:10/8/2019)... ... October 08, 2019 , ... Continuing its leading research on ... that Care4U™ 2’-FL, a DuPont product, beneficially changes microbiota composition and the production ... to microbiota and metabolite composition by 2’-FL were between the responses elicited by ...
(Date:10/8/2019)... ... October 08, 2019 , ... ... with the newest electronic prescribing standards. The newest “SCRIPT” standard is mandatory for ... — creating pressure for technology companies to get all providers ready for this ...
Breaking Medicine News(10 mins):