Navigation Links
NeuroFocus and New Scientist Magazine Apply Neuromarketing to Select Cover Design
Date:8/5/2010

ery interesting to see how the use of neuroscience can translate to increased newsstand sales."

21st century marketing science

Neuromarketing is increasingly being used across numerous industries worldwide to help companies improve their product development, package design, and marketing efforts, but this is the first time it has been used by a magazine publisher.  

Thom Noble, NeuroFocus UK managing director, said, "The practical applications for neuromarketing are very wide ranging and we work with a diverse selection of clients around the world. We were particularly pleased about this opportunity to work with New Scientist, however, because it gives us a chance to show that what we do is based on robust science, is highly actionable, and delivers demonstrable results."

All three tested cover designs performed very well in the research. But in terms of overall neurological effectiveness the results for the chosen design were significantly higher, driven by exceptionally impressive emotional engagement levels.  Strong levels of emotional engagement stimulate memory retention and purchase intent.

An online version of New Scientist with the specially selected cover and an accompanying article is available here:

http://www.newscientist.com/article/mg20727721.300-mindreading-marketers-how-neuromarketing-stormed-the-world.html

About NeuroFocus

'/>"/>
SOURCE NeuroFocus Inc.
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. Neuroscientists Offer Hope for Breast Cancer Patients Suffering From Chemobrain
2. ImQuest Scientists Present Important HIV Microbicide Development Results at Microbicides 2008 in Delhi, India
3. Dr. Peter Nash, Ph.D. Joins Mach One Corporation as Chief Scientist
4. Infant Vaccines Produce Autism Symptoms in New Primate Study by University of Pittsburgh Scientists
5. Brain Stem Cells Can Be Awakened, Say Schepens Scientists
6. Tengion Scientists Publish Key Preclinical Findings Demonstrating the Benefits of Organ Regeneration Vs. Repair
7. Scientists Reveal Roadmap to Brain Health That Can Be Passed Down to Future Generations: Exercise, Omega-3, Folic Acid, Vitamin B6, and Vitamin B12
8. Battelle Scientists Named on Patent for Making Oxygen From Light and Water
9. Gene Found Activated in 70% of Prostate Cancer Cases, George Washington University Medical Center Scientists Report
10. 42 Top U.S. Scientists and Specialists Explore Cutting-Edge Innovations to Defend America From Dangerous Zoonotic Diseases
11. Scientists Unmask Genetic Markers Associated With Psoriasis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/19/2014)... -- Kiromic, LLC, a Lubbock bio-pharmaceutical ... the former chancellor of Texas Tech University, to its board ... 2014, after raising $1.2 billion for the university. ... the most successful chancellor in the history of Texas Tech ... investor, but also as our new vice chairman of the ...
(Date:9/19/2014)... PARK, N.C. , Sept. 19, 2014 /PRNewswire/ ... on cloud-based drug design and development, partnering is ... company,s mission is to design new drugs and ... and 2 partners to further their development. The ... portfolio investments. To support this business model, Cloud ...
(Date:9/19/2014)... , Sept. 19, 2014 Merck (NYSE: ... and Canada , is teaming with ... La Diabetes: Logra Tus Metas , an educational program encouraging Hispanics ... sugar -- a key treatment goal to help reduce the risk ... are at a higher risk for developing type 2 ...
Breaking Medicine Technology:Former Texas Tech Chancellor Named New Vice Chairman of the Board of Kiromic, LLC 2Cloud Pharmaceuticals Announces Partnering Sessions and Presentation Schedule 2Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 2Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 3Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 4Celebrity Chef Leticia Moreinos Schwartz Partners with Merck on Desafiando La Diabetes: Logra Tus Metas to Urge Hispanics With Type 2 Diabetes to Get to Their A1C Goal 5
... Holdings, Inc., (NYSE: HRC ) invites you to ... Global Healthcare Conference in New York City on February 15, ... to listen to the live discussion via the internet link ... .  A recorded replay of the discussion will be available ...
... 2012  The buzz is growing stronger and stronger for ... Pharma CI Europe Conference on February 21-22, 2012 at ... ). "With more than 150 top pharmaceutical executives already ... sure to make waves among the industry,s influential decision ...
Cached Medicine Technology:World's Leading Pharmaceutical Executives All Converging in Zurich, Switzerland on February 21-22, 2012 for Breakthrough Event 2
(Date:9/20/2014)... 2014 Ticket Down is a ... for her 2015 “Honeymoon Tour.” This well-known ticket exchange ... savings. , In early 2015, fans will have a chance ... across North America. Twenty-one-year-old Ariana Grande will hit the road ... her to 25 cities across the United States and Canada. ...
(Date:9/20/2014)... New York, New York (PRWEB) September 20, 2014 ... of power morcellators ( http://www.injurybeacon.com/power-morcellator/ ) in ... notes that yet another insurer has announced plans ... a statement posted on its website last month, ... such procedures effective November 1, 2014. The insurer ...
(Date:9/20/2014)... Recently, Best Cheap Hosting USA (best-cheap-hosting-usa.com), ... new website. The new site provides the latest ... for customers. Here, people can find a lot ... Also, it has recommended some excellent web hosting ... the great web hosting suppliers, InMotion ( http://www.best-cheap-hosting-usa.com/go/InMotion/ ...
(Date:9/20/2014)... dentists have advised their patients against drinking coffee and wine. ... that advice and changing his stance after considering two recent ... oral health. “There’s good news and great news,” says Dr. ... protecting against gum disease, and red wine can help fight ... the September 2014 issue of Boston University School of ...
(Date:9/20/2014)... September 20, 2014 Recently, UWDress.com, an ... and women’s special occasion outfits, has launched a special ... company’s prom outfits are popular among worldwide clients. Now, ... wholesale prom dresses on its website. , ... customers from around the world. Great custom made items ...
Breaking Medicine News(10 mins):Health News:Ariana Grande Tickets in New York, Philadelphia, Orlando, Fairfax, Worcester, Toronto, Uncasville, Detroit, Miami, Pittsburgh, Cleveland, and Atlanta On Sale Today 2Health News:Ariana Grande Tickets in New York, Philadelphia, Orlando, Fairfax, Worcester, Toronto, Uncasville, Detroit, Miami, Pittsburgh, Cleveland, and Atlanta On Sale Today 3Health News:As Power Morcellator Concerns Grow, Bernstein Liebhard LLP Notes Another Insurer’s Decision to Drop Coverage for Uterine Morcellation 2Health News:As Power Morcellator Concerns Grow, Bernstein Liebhard LLP Notes Another Insurer’s Decision to Drop Coverage for Uterine Morcellation 3Health News:Best Cheap Hosting USA Launches Its New Website And Recommends InMotion To Worldwide People 2Health News:South Charlotte Dentist, Dr. James Wells, is Changing His Advice on Coffee and Wine Drinking 2Health News:South Charlotte Dentist, Dr. James Wells, is Changing His Advice on Coffee and Wine Drinking 3Health News:Discounted 2014 Prom Dresses Provided By Innovative Company UWDress.com 2
... predictive tools, but not all agree , TUESDAY, Sept. 29 (HealthDay ... a milder interruption of blood flow to the brain, called a ... because of that, the researchers conclude, such an attack is ... implication of this study is that we cannot rely on the ...
... ... by a national nutrition company…A FREE 4 Week Personal Nutrition Plan guaranteed to ... ... boldest move ever constructed by a respected national nutrition company, Max Muscle Sports Nutrition ...
... ... (HFO) has added a new online continuing education (CE/CEU) course entitled ... nationally-approved CE courses for mental health professionals, nurses and allied healthcare ... that may occur close to death in a situation of physical ...
... ... Dr. Katz , ... (PRWEB) September 29, 2009 -- Foot pain and foot care come in all ... and ankle pain and are growing frustrated with continuous visits to their doctors. One physician, ...
... Organization (WHO) estimated that globally 400 million adults were obese, ... or greater. WHO projects that by 2015 there will ... is considered to be one of the greatest risk factors ... loss of joint cartilage. Researchers from Duke University, supported ...
... ... , ... 28, 2009 -- Keystone Mercy Health Plan , a member of the AmeriHealth ... members of the press to join Lt. General Russel Honoré , who is best known ...
Cached Medicine News:Health News:Mini-Stroke Found to Precede 1 in 8 Strokes 2Health News:Mini-Stroke Found to Precede 1 in 8 Strokes 3Health News:President Announces Free Health Plan 2Health News:President Announces Free Health Plan 3Health News:New Online Continuing Education Course on Near-Death Experience Added to HealthForumOnline's Library for Mental Health Professionals 2Health News:New Online Continuing Education Course on Near-Death Experience Added to HealthForumOnline's Library for Mental Health Professionals 3Health News:New Online Continuing Education Course on Near-Death Experience Added to HealthForumOnline's Library for Mental Health Professionals 4Health News:New Online Continuing Education Course on Near-Death Experience Added to HealthForumOnline's Library for Mental Health Professionals 5Health News:Dr. Marc Katz, Leading Podiatric Surgeon Adds High Powered Color Ultrasound To Cryosurgery Procedures and Treatments 2Health News:Study suggests obesity alone does not cause knee osteoarthritis in mice 2Health News:Katrina Hero, Lt. General Russel Honor (Ret.), to Speak on H1N1 Flu Preparedness at Press Briefing Following AmeriHealth Mercy/PerformRx Conference 2
... settings where a more secure band is desired ... to apply but difficult to remove wristband is ... suit the child. An additional label is supplied ... to ensure proper identification of the child. This ...
The IDENTI-PRINT II ID system functions as a complete, hospital wide patient identification system. It integrates the benefits of bedside labeling into a multipurpose ID band that consolidates admitt...
... IDENTI-PRINT system facilitates bedside labeling of ... blood bank and nursing personnel where ... band. The combination admitting ID band ... hospital-wide patient identification system in facilities ...
Zebras H 2824-Z Healthcare Starter Kit includes everything you need to start printing wristbands today: the H 2824-Z direct thermal printer, a pre-installed Media Adapter Guide, and a roll of adult-s...
Medicine Products: