Navigation Links
NeuroFocus and New Scientist Magazine Apply Neuromarketing to Select Cover Design
Date:8/5/2010

BERKELEY, Calif., Aug. 5 /PRNewswire/ -- Can neuroscience be used to help a magazine sell more copies? This was the question asked by the popular science weekly, New Scientist, to NeuroFocus, the world's largest neuromarketing company.

Using high density arrays of electroencephalographic (EEG) sensors to capture test subjects' brainwave activity, NeuroFocus measured and analyzed their responses to three different cover designs for the August 7 edition of New Scientist.

By monitoring brainwave activity across the full brain as subjects viewed each of the covers, and using eye-tracking technology to identify which specific parts of the cover they were looking at, NeuroFocus was able to measure their immediate, subconscious reaction to the designs scored in seven NeuroMetrics. These include: Attention, Emotional Engagement, Memory Retention, Overall Effectiveness, Purchase Intent, Novelty, and Awareness.

By discovering how well something like a magazine cover scores in each of these NeuroMetrics, NeuroFocus can help the publisher to pick the cover which is most likely to capture interest and appeal to potential buyers at the deep subconscious level. The same technology can be applied to a wide range of areas, including brands, products, packaging, in-store marketing, and advertising to discover the strength of subconscious responses they generate in the brain.

Graham Lawton, deputy editor of New Scientist said, "Like most newsstand magazines we need to create covers which grab people's attention and keep them engaged. This experiment showed us that, neurologically speaking, there was a clear winner which stood out noticeably from the other two possible covers. It's going to be v
'/>"/>

SOURCE NeuroFocus Inc.
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. Neuroscientists Offer Hope for Breast Cancer Patients Suffering From Chemobrain
2. ImQuest Scientists Present Important HIV Microbicide Development Results at Microbicides 2008 in Delhi, India
3. Dr. Peter Nash, Ph.D. Joins Mach One Corporation as Chief Scientist
4. Infant Vaccines Produce Autism Symptoms in New Primate Study by University of Pittsburgh Scientists
5. Brain Stem Cells Can Be Awakened, Say Schepens Scientists
6. Tengion Scientists Publish Key Preclinical Findings Demonstrating the Benefits of Organ Regeneration Vs. Repair
7. Scientists Reveal Roadmap to Brain Health That Can Be Passed Down to Future Generations: Exercise, Omega-3, Folic Acid, Vitamin B6, and Vitamin B12
8. Battelle Scientists Named on Patent for Making Oxygen From Light and Water
9. Gene Found Activated in 70% of Prostate Cancer Cases, George Washington University Medical Center Scientists Report
10. 42 Top U.S. Scientists and Specialists Explore Cutting-Edge Innovations to Defend America From Dangerous Zoonotic Diseases
11. Scientists Unmask Genetic Markers Associated With Psoriasis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/3/2015)... August 3, 2015 Global ... to reach USD 24.7 billion by 2022, according ... Inc. Growing prevalence of neurological and musculoskeletal disorders ... over the forecast period. The presence of efficient ... advancement in the technologies coupled with implementation of ...
(Date:8/3/2015)... 3, 2015 Cooperative ... military surgical research and top-tier universities for ... to severe wound treatments for critical-care patients ... medicine and tissue-engineered skin substitute advancements.  Biotech ... in focus are Amarantus Bioscience Holdings, Inc. ...
(Date:8/3/2015)... 2015  Dr. Cal Robinson , Psy.D., ... Center today, providing patients with new methods ... through psychological counseling and treatment programs. ... medical psychologist with an extensive career in pain ... from assessment and treatment of behavioral medicine disorders ...
Breaking Medicine Technology:Physiotherapy Equipments Market Worth $24.7 Billion By 2022: Grand View Research, Inc. 2Physiotherapy Equipments Market Worth $24.7 Billion By 2022: Grand View Research, Inc. 3Physiotherapy Equipments Market Worth $24.7 Billion By 2022: Grand View Research, Inc. 4Physiotherapy Equipments Market Worth $24.7 Billion By 2022: Grand View Research, Inc. 5Biotech Advancements Coupled with Collaborative Partnerships Focus on Developing Orphan Drug Products & Treatments for Critical-Care Patients With Severe Wound Conditions 2Biotech Advancements Coupled with Collaborative Partnerships Focus on Developing Orphan Drug Products & Treatments for Critical-Care Patients With Severe Wound Conditions 3Biotech Advancements Coupled with Collaborative Partnerships Focus on Developing Orphan Drug Products & Treatments for Critical-Care Patients With Severe Wound Conditions 4Biotech Advancements Coupled with Collaborative Partnerships Focus on Developing Orphan Drug Products & Treatments for Critical-Care Patients With Severe Wound Conditions 5Biotech Advancements Coupled with Collaborative Partnerships Focus on Developing Orphan Drug Products & Treatments for Critical-Care Patients With Severe Wound Conditions 6Orthopaedic & Spine Center Introduces New Pain Psychologist 2
... Calif., March 30, 2011 Isis Pharmaceuticals, Inc. (Nasdaq: ... that management will present a company overview at Needham,s 10th ... a.m. ET at the New York Palace Hotel. ... on the "Investors & Media" section of the Company,s Web ...
... LONDON, March 30, 2011 Silence Therapeutics plc (AIM: ... interference (RNAi) therapeutics company, announces that interim data from ... Company,s lead internal therapeutic candidate, have been accepted for ... Oncology ("ASCO") Annual Meeting.  The meeting will take place ...
Cached Medicine Technology:Silence Therapeutics' Phase I Atu027 Data Accepted for Presentation at the American Society of Clinical Oncology 2011 Annual Meeting 2Silence Therapeutics' Phase I Atu027 Data Accepted for Presentation at the American Society of Clinical Oncology 2011 Annual Meeting 3
(Date:8/3/2015)... ... August 03, 2015 , ... Catalent Pharma Solutions, ... biologics and consumer health products, today welcomed the announcement by OPKO Health that ... Application for a new treatment for chronic kidney disease (CKD) and vitamin D ...
(Date:8/3/2015)... ... August 03, 2015 , ... ... retailer of nutritional supplements, has officially opened the polls for their eleventh ... the following categories:, ,     Brand of the Year (BPI ...
(Date:8/3/2015)... ... August 03, 2015 , ... Dental practice in Los ... in need. Most people know that general health emergencies, such as broken arms or ... of people know where to turn to during a dental emergency. This is important, ...
(Date:8/3/2015)... ... 03, 2015 , ... Social impact organization’s #HelpOneHelpMany approach recognized ... Since winning a South by Southwest® (SXSW®) Interactive Innovation Award in the Innovative ... is to develop technology for the sake of humanity – continues to receive ...
(Date:8/3/2015)... ... August 03, 2015 , ... Novatus, Inc. today launched the ... as well as announced the date of its next major release. , Version ... management tasks as well as enhancements to the customer experience. Users now ...
Breaking Medicine News(10 mins):Health News:Catalent’s OptiShell™ Technology is Delivery Platform for OPKO Health’s New Chronic Kidney Disease Treatment 2Health News:Catalent’s OptiShell™ Technology is Delivery Platform for OPKO Health’s New Chronic Kidney Disease Treatment 3Health News:BPI Sports is Nominated for 11 Different 2015 Bodybuilding.com Supplement Awards 2Health News:BPI Sports is Nominated for 11 Different 2015 Bodybuilding.com Supplement Awards 3Health News:Los Angeles Dental Practice, Sunset Plaza Dental, Now Offers Emergency Dental Services 2Health News:Los Angeles Dental Practice, Sunset Plaza Dental, Now Offers Emergency Dental Services 3Health News:Not Impossible Earns Top Awards for Technologies Benefiting Humanity 2Health News:Not Impossible Earns Top Awards for Technologies Benefiting Humanity 3Health News:Not Impossible Earns Top Awards for Technologies Benefiting Humanity 4Health News:Novatus Unveils Milestone Software Release 2
... such as kidney failure and endocrine tumors are among ... the common pain relievers in your medicine cabinet be ... Tel Aviv University,s Sackler Faculty of Medicine and the ... are underlying causes of hypertension, which is a major ...
... Ariz. -- Scientists at Fred Hutchinson Cancer Research ... have discovered a literal ,break through, in pancreatic ... cancer tumors build around themselves have made them ... Hutchinson Center/TGen study published today in the highly-regarded ...
... (HealthDay News) -- Seeing a baby,s face triggers a response ... planning movement, a finding researchers say may indicate a natural ... this pattern in adults who didn,t know the baby and ... have no children of their own. Yet images of a ...
... New evidence links Alzheimer,s disease and diabetes , ... may be linked to insulin resistance, constituting a third ... observations including an increased risk of developing Alzheimer,s disease ... brain tissue of Alzheimer,s disease patients. Though intriguing, the ...
... muscles, and, more specifically, skeletal muscles that are controlled ... cylindrical muscle fibres with a multitude of peripheral nuclei. ... to position nuclei on the edge of muscle fibres. ... understand the reasons behind nuclei layout. Edgar ...
... , TUESDAY, March 20 (HealthDay News) -- The anti-inflammatory ... altitude sickness, according to a new study. Headache, ... the symptoms of altitude sickness, which affects more than ... each year to ski, hike or camp. If ...
Cached Medicine News:Health News:Pain relievers could be spiking your blood pressure 2Health News:Hutchinson Center and TGen scientists discover potential 'break through' in pancreatic cancer 2Health News:Infants' Faces Trigger Caregiving Impulse in Adults' Brains 2Health News:JCI early table of contents for March 26, 2012 2Health News:JCI early table of contents for March 26, 2012 3Health News:JCI early table of contents for March 26, 2012 4Health News:JCI early table of contents for March 26, 2012 5Health News:JCI early table of contents for March 26, 2012 6Health News:New discovery of proteins involved in positioning muscular nuclei 2Health News:Ibuprofen May Ward Off Altitude Sickness 2
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
Medicine Products: