DAYTONA BEACH, Fla., Feb. 20, 2013 /PRNewswire/ -- NASCAR Team Owner and Pro Football Hall of Fame Coach Joe Gibbs and BrightSky, a leading supplier of diabetes testing supplies and prescription medications, today announced the "Defy Diabetes" movement to engage people with diabetes or at risk for diabetes in regular, sustained activities to improve their lives and to reward healthy choices. As part of launch activities, Joe Gibbs Racing (JGR) team member Darrell Wallace, Jr. will drive the No. 54 DefyDiabetes.com Toyota Tundra in the NextEra Energy Resources 250, on Feb. 22, 2013, at Daytona International Speedway.
Through social media and local, grassroots activities, Defy Diabetes will seek to build partnerships to support persons with diabetes (PWDs) and those at risk through a wide variety of programs and actions. These include encouraging better menu options at popular restaurants to mobile apps that help users take control of their condition. Information and tools are already available at DefyDiabetes.com.
"This is something I'm very passionate about, and I know personally how important and needed it is," said Gibbs, who was diagnosed with Type 2 Diabetes more than 20 years ago. "My career in football and racing would have been impossible without the ability and support to manage my diabetes. I'm grateful to BrightSky for its commitment to help make the Defy Diabetes movement possible."
As part of the Defy Diabetes campaign, Coach Gibbs is joining physicians and educators to develop a series of inspirational "Coach's Corner" videos to inform and motivate others to Defy Diabetes.
More than 26 million Americans have Type 2 diabetes, and studies show that by 2020 more than half of all Americans could be at risk for developing the disease.
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