Navigation Links
Intouch Solutions Survey Uncovers Industry-Wide Trend In Digital Sales Aids
Date:2/10/2016

KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ -- Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), a tool that allows organizations to efficiently deliver compelling sales presentations via tablets. After conducting two surveys, one in 2011 and another in 2015, Intouch uncovered that while most pharmaceutical representatives today are armed with tablet devices and DSAs, many are not using them effectively during physician visits.

Conducted when DSAs first arrived in the field, the 2011 survey revealed rapid adoption and high satisfaction of digital detailing. Since then, usage rates have fallen, driving the following outcomes garnered from the 2015 survey, titled "Between a Rep and a Hard Place:"

  • Physicians are increasingly digitally savvy, with two-thirds of those surveyed owning two digital devices and 84 percent owning an iPad
  • Fifty-one percent of respondents reported seeing the same content presented more than once by the same rep
  • Two out of three physicians reported digital detailing content is not customized to their practices

Based on these results, Intouch Solutions identified opportunities to dramatically improve the effectiveness of DSAs by focusing on meeting the needs of physicians and reps. These opportunities include:

  • Tailoring each call based on interaction data and insights gained over time
  • Reframing, re-packaging and shining a new light on key topics of interest – such as clinical data – to further engage HCPs
  • Providing flexibility for reps to customize content for each visit and easily access information to respond on the spot

"Understanding how sales reps interact with physicians is crucial insight that allows Intouch Solutions to better serve clients, physicians and patients," said Faruk Capan, CEO of Intouch Solutions. "As the survey results exposed, there are many opportunities to improve DSAs. We look forward to addressing these opportunities in 2016 and beyond." 

This quantitative survey was conducted with 100 physicians across a variety of specialties in the United States in June 2015. For more information and to download a summary, visit URL here.

About Intouch Solutions Inc.
Founded in 1999, Intouch Solutions Inc. employs more than 650 individuals and is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago and New York. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.

Logo - http://photos.prnewswire.com/prnh/20140130/CG55422LOGO

 


'/>"/>
SOURCE Intouch Solutions Inc.
Copyright©2016 PR Newswire.
All rights reserved


Related medicine technology :

1. Intouch Solutions Certified As Level Four Veeva Systems Multichannel Content Partner
2. HighPoint Solutions Acquires November Research Groups Services Business
3. Eric Setzer Appointed CFO of Avista Pharma Solutions
4. The University of Kansas Hospital Selects Omnicell Automation Solutions to Advance Patient Safety and Efficiency
5. New Rock Hill facility to become competence center for Atlas Copcos Medical Gas Solutions Division
6. Advanzeon Solutions, Inc. Retains Debra M. Barnett, M.D., As Its Medical Director
7. Interstate Plastics Provides Solutions in Plastic at MD&M West 2016, booth #3190
8. Cimphoni Expands into Life Sciences Technologies to Develop Life-Changing Medical Devices and Solutions
9. BioLife Solutions to Present at 18th Annual BIO CEO & Investors Conference
10. Intelligent Dispensing Solutions Releases Second-Generation ScrubTrak Scrub Dispensing and Return Units for Health Care Organizations
11. Medical Tracking Solutions, Inc., Partners with Jitterbit to Improve Device Tracking
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/16/2020)... ... May 15, 2020 , ... The private clinic, CLNQ ... 99% accurate. The antibody blood test which is manufactured by Abbott has been ... consultation with the patient and arranges a finger-prick blood testing kit to be sent ...
(Date:5/16/2020)... ... 2020 , ... Oakworks Medical, a leading manufacturer of Ultrasound, C-arm, and Exam ... face down for extended periods and possibly prevent them from needing a ventilator. ... Pain Management professionals. We used our expertise to design a proning cushion that comfortably ...
(Date:5/14/2020)... ... 14, 2020 , ... A new study from the National Alliance for Caregiving ... increased by 9.5 million from 2015 to 2020 and now encompasses more than one ... are in worse health compared to five years ago. As the demand for caregiving ...
Breaking Medicine Technology:
(Date:5/21/2020)... ... May 21, 2020 , ... Friends of Lisa Campbell, announce that Lisa ... Planned Parenthood Southeast Advocates (PPSEA). PPSEA educates and lobbies on behalf ... full range of reproductive health care. PPSEA educates and lobbies on behalf of women’s ...
(Date:5/21/2020)... ... May 21, 2020 , ... A new report from Kalorama ... 90 companies involved in the point of care test industry. Given the need ... COVID-19 has made point-of-care more important than in the past, according to the market ...
(Date:5/16/2020)... ... 15, 2020 , ... KUDO Inc., the leading Language-as-a-Service platform ... Supplies (OSMS). The organization will obtain free access to the platform during the ... , Created as a response to the COVID-19 pandemic in March 2020, OSMS ...
(Date:5/15/2020)... ... 2020 , ... On May 17, World NF Awareness Day, actors, musicians, comedians, ... a benefit to support the Children’s Tumor Foundation and to Make NF Visible. NF, ... nerves throughout the body and affects all ethnicities, races, and genders equally. In addition ...
(Date:5/14/2020)... ... ... SGF , a premier fertility and IVF center and home to 85,000 babies, announced today ... region. , “While this pandemic has tested us, we are resilient and stronger than ever. ... the occasion. Through the work of many, I am happy that we are able again ...
Breaking Medicine News(10 mins):