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Insightin Health Appoints Veteran Healthcare Strategist Michael Wood to Director of Strategy & Product Development

GAITHERSBURG, Md., Aug. 7, 2017 /PRNewswire/ -- Insightin Health, provider of data-driven decision-making technology™ for healthcare member acquisition, retention, and engagement, announced the selection of Michael Wood as Director of Strategy and Product Development, effective as of February 2017. In this role, Wood will provide strategic consulting and technology implementation strategy for our clients. Wood brings with him more than 20 years of experience in consulting and business analytics within the healthcare industry. Wood formerly served as Senior Program Manager at Highmark Blue Cross Blue Shield, one of the largest in the Blues family. During his time with Highmark, Wood successfully delivered a new member rewards program to over 300,000 customers, stabilized satisfaction ratings, and increased the rate of customers undertaking Annual Wellness Visits by 12 percent in a single year (an additional 30,000 people). Wood's understanding of the Medicare Advantage marketplace provides the Insightin team with a strategic view from the health plan's prospective.

Director, Product Strategy & Development
Director, Product Strategy & Development

"Michael is an extremely organized and hard-working individual. He shows great drive for putting customers first and commitment towards delivering the best product," said Enam Noor, Founder and CEO of Insightin Health. "His knowledge of the health plan industry and deep understanding of member engagement is very exciting. Michael is a strong leader and I am looking forward to him leading our product development strategy."

"I've previously worked internationally which has helped me to see what works elsewhere and how it can be applied to healthcare in the U.S. I bring an understanding of healthcare from an insurance perspective; how it all connects together," said Wood. "I think ultimately, we have the chance to change the health care industry paradigm. We offer our clients the opportunity to change the pattern, become revolutionary, and maximize their outreaches; that's really powerful. I am looking forward to the whole journey. We have a great product and I'm excited for the opportunity to 'wow' our clients."

About Insightin Health

Insightin Health is a data-driven decision-making technology™ platform for healthcare member acquisition, retention, engagement, and competitive analysis. Its result driven strategy and technology helps Health Plans, to improve ROI, by reducing cost and improving member engagements by delivering personalized experience. The patent pending technology platform utilizes advanced BI to deliver predictive modeling. For more information, visit

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