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Heraeus Expands Its Venus White Line of Whitening Maintenance and Oral Care Products
Date:2/15/2013

SOUTH BEND, Ind., Feb. 15, 2013 /PRNewswire/ -- Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced today that it has expanded the scope of its Venus White line to include four new oral care and whitening products that will become part of the Venus Whitening and Oral Care family of products.

(Photo:  http://photos.prnewswire.com/prnh/20130215/DE61077

Venus White has quickly become the #1-selling whitening brand in America sold through distributors by helping dental practices increase their whitening revenues. It is the only brand sold by distributors that offers three levels of whitening: Venus White Max, an in-office whitening system for brilliant results in about an hour; Venus White Pro , a high-performance take-home whitening system for use with custom trays; and Venus White Ultra, an entry-level and recently improved take-home whitening system composed of disposable pre-filled whitening trays.

Now these innovative whitening products are joined by four new products that either help maintain the results of Venus White 's professional whitening, enhance oral health, or both.  The four new products are:

  • Venus White Teeth Whitening Touch-Up Brush
    • A convenient, reusable pen that makes it easy to help maintain a white smile.
      • Mint-flavored, 9% hydrogen peroxide formula.
      • Portable design for on-the-go touch-ups.
      • Helps maintain the results achieved from Venus White Ultra, Pro, or Max whitening solutions. 
  • Venus White Whit
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SOURCE Heraeus
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