Navigation Links
Heraeus Expands Its Venus White Line of Whitening Maintenance and Oral Care Products

SOUTH BEND, Ind., Feb. 15, 2013 /PRNewswire/ -- Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced today that it has expanded the scope of its Venus White line to include four new oral care and whitening products that will become part of the Venus Whitening and Oral Care family of products.


Venus White has quickly become the #1-selling whitening brand in America sold through distributors by helping dental practices increase their whitening revenues. It is the only brand sold by distributors that offers three levels of whitening: Venus White Max, an in-office whitening system for brilliant results in about an hour; Venus White Pro , a high-performance take-home whitening system for use with custom trays; and Venus White Ultra, an entry-level and recently improved take-home whitening system composed of disposable pre-filled whitening trays.

Now these innovative whitening products are joined by four new products that either help maintain the results of Venus White 's professional whitening, enhance oral health, or both.  The four new products are:

  • Venus White Teeth Whitening Touch-Up Brush
    • A convenient, reusable pen that makes it easy to help maintain a white smile.
      • Mint-flavored, 9% hydrogen peroxide formula.
      • Portable design for on-the-go touch-ups.
      • Helps maintain the results achieved from Venus White Ultra, Pro, or Max whitening solutions. 
  • Venus White Whitening Toothpaste
    • A toothpaste that provides gentle cleaning and anti-cavity protection.
      • Low abrasion formula protects enamel while gently removing surface stains.
      • Contains fluoride to aid in the prevention of tooth decay.
      • Clean mint flavor.
  • Venus Smile Oral Care Probiotic Mints
    • 100% natural daily mints help keep smiles healthy, bright and fresh.
      • Support the health of teeth and gums
      • Freshen breath
      • Release a low dose of hydrogen peroxide to provide a gradual and gentle whitening effect.
  • Venus Smile Lip Balm
    • Made with all natural ingredients, including beeswax, aloe, shea butter, and Vitamin E.
    • Semi-translucent in color.
    • Fresh minty flavor.

"The Venus Whitening and Oral Care family of products is designed not only to enhance patient care," said Amy Holmes , Venus White Product Manager, "but to help dental practices reclaim a significant portion of the whitening and oral care product sales that has migrated to the over-the-counter market in recent years."  To that end, Ms. Holmes indicated that Heraeus is providing marketing support for its new oral care products.

In addition to supporting its dental practice customers, Heraeus and its Venus White product line regularly provide support to numerous charitable causes, including research for breast cancer.

To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus is asking customers to share their email addresses.  In return, the company will send the customer a free gift.  Details are available at

For more information on Heraeus or its products, call (800) 431-1785 or visit

About Heraeus
Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with more than 160 years of tradition. Our fields of competence include precious metals, materials, and technologies, sensors, biomaterials, and medical products, as well as dental products, quartz glass, and specialty light sources. With product revenues of €4.8 billion and precious metal trading revenues of €21.3 billion, as well as more than 13,300 employees in over 120 subsidiaries worldwide, Heraeus holds a leading position in its global markets.


SOURCE Heraeus
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Four Heraeus Products Honored by THE DENTAL ADVISOR
2. Heraeus Named "Supplier of the Year" by National Association of Dental Laboratories
3. Grand opening of Heraeus Medical Components facility in Singapore
4. Heraeus Survey Invites Customers to Share "What they Really Think"
5. Heraeus Launches Remarkably Smooth Venus® Pearl Composite
6. CryoLife Expands Stock Repurchase Program
7. Modulus Expands Offerings with Patch Design and Manufacturing
8. BioElectronics Expands to the Czech & Slovak Republic
9. Janssen Labs at San Diego Expands to Add Concept Lab and Open Collaboration Space to Accommodate Individual Entrepreneurs and Additional Life Science Start-Ups
10. Marken Expands Regulatory And Technical Excellence In Logistics
11. HemoShear Relocates and Expands Operations to Historic Martha Jefferson Property in Charlottesville, Virginia
Post Your Comments:
(Date:6/23/2016)... June 23, 2016 Capricor ... ), a biotechnology company focused on the discovery, ... that patient enrollment in its ongoing randomized HOPE-Duchenne ... exceeded 50% of its 24-patient target. Capricor expects ... third quarter of 2016, and to report top ...
(Date:6/23/2016)... NORTHBROOK, Ill. and BOGOTA, Colombia , June 23, 2016  Astellas today announced the ... joins Astellas Farma Brasil as the company,s second affiliate in Latin America . ... ... appointed General Manager of Astellas Farma Colombia ... ...
(Date:6/23/2016)... , June 23, 2016  Experian Health, ... and transforming the patient payment and care ... innovative new products and services that will ... revenue cycle offerings. These award-winning solutions will ... workflows, remain compliant in an ever-changing environment ...
Breaking Medicine Technology:
(Date:6/26/2016)... , ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified personal ... personalized through a fitness app. The fitness app plans to fix the two major problems ... offer a one size fits all type program , They don’t eliminate all ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes ... important health care topics including advance care planning, healthcare costs and patient and ...
(Date:6/25/2016)... ... 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due to a ... new, often overlooked aspect of head lice: the parasite’s ability to live away from a ... occurrence, but a necessary one in the event that lice have simply gotten out of ...
(Date:6/25/2016)... ... 2016 , ... First Choice Emergency Room , the largest network of ... Medical Director of its new Mesquite-Samuell Farm facility. , “We are pleased to ... said Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin ... injury. Recently, he has implemented orthobiologic procedures as a method for treating his ... of the first doctors to perform the treatment. Orthobiologics are substances that orthopaedic ...
Breaking Medicine News(10 mins):