Navigation Links
Google Me: How B2Bers Navigate up the Communications Stream to Get in Front of Busy Executives

CHAPEL HILL, N.C., March 1, 2013 /PRNewswire/ -- Whether in the medical affairs group, the sales leadership function, or elsewhere in the pharmaceutical environment, corporate communication is perpetually evolving. The vast array of technological advances that impact every aspect of a company's culture have a particularly large impact on external communications, including targeting business customers and clients.

Due to these ever-changing factors, corporations and professionals must continuously adjust their business-to-business communication strategies and tactics. Measuring the effectiveness of these adjustments is difficult, but also critical as a way to fully adapt to today's communication options.

In order to address these growing communication issues, consulting firm Best Practices, LLC developed a study that explores the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. The report, Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers, identifies the preferred channels and tools for communications as well as optimum communication frequencies and approaches.

While the impact of email and social media on communication has been extensive in the corporate world, face-to-face communication was still listed as the dominant force that drives business-to-business purchasing decisions. Conversely, 9 out of 10 benchmarking participants stated that telemarketing and mobile marketing had the least impact on purchasing decisions.

The 80-page study includes the insights of 183 leaders from 162 companies from different industry segments across six continents. The largest participation came from Pharmaceutical/ chemical industry professionals. Key study objectives included:

  • Benchmarking communication tools and usage frequency executives utilize for external communication
  • Identifying the preferred and most effective channels for external communication

This report will help communicators improve the efficiency and effectiveness of their external communication approaches and processes. The study also provides key insights and metrics across a variety of communication issues, such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Computer-navigated total knee replacement provides no advantage over traditional surgical procedure
2. Ameritox Announces Educational Resources to Help Physicians Navigate Complex Compliance Issues
3. Hyland Software Expands its Partnership with Nuance Communications to Improve Efficient Care Models at Healthcare Facilities
4. BioDrain Medical Retains KCSA Strategic Communications as Corporate Communications Counsel
5. Frost & Sullivan: Investments in Healthcare Improvements to Bolster the Integration of Picture Archiving and Communications Systems in Latin America
6. EMH Healthcare Improves Critical Test Results Communications With Amcom Software
7. Vasomedical Retains KCSA Strategic Communications as Corporate Communications Counsel
8. Casteel Schoenborn Names Wilson Grabill Of Counsel for Life Sciences Communications
9. NYU and NYU-Poly Launch Worlds First Academic Research Center to Combine Medicine with Wireless Communications and Computing
10. MedPlast and UPG Enhance Single-Source Supplier Capabilities with Newly Streamlined Alignment
11. GenieMD Healthcare App for iPhone Streamlines Medical Information
Post Your Comments:
(Date:6/23/2016)... PARK RIDGE, Ill. and INDIANAPOLIS ... caliber of students receiving a Lilly Diabetes Tomorrow,s Leaders ... hands. The 2016 scholarship winners, announced today online at ... refused to let type 1 diabetes stand in the ... Lilly Diabetes has supported the Foundation,s scholarship program since ...
(Date:6/23/2016)... PRINCETON, N.J. , June 23, 2016  Guerbet ... of Premier Inc.,s Supplier Horizon Award . ... this year, Guerbet was recognized for its support of ... value creation through clinical excellence, and commitment to lower ... delighted to receive this recognition of our outstanding customer ...
(Date:6/23/2016)... Tenn. , June 23, 2016 /PRNewswire/ ... automating, integrating and transforming the patient payment ... of several innovative new products and services ... of its revenue cycle offerings. These award-winning ... more efficient workflows, remain compliant in an ...
Breaking Medicine Technology:
(Date:6/24/2016)... ... ... BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a ... an hour by 2020 and then adjusting it yearly to increase at the same rate ... assure the wage floor does not erode again, and make future increases more predictable. , ...
(Date:6/24/2016)... ... 24, 2016 , ... EB Medicine presented its first-ever “Issue ... conference in Ponte Vedra Beach, FL. The awards honor the outstanding work of ... and Pediatric Emergency Medicine Practice. , “With this award, we recognize the ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Investment Group (TGIG), has initiated cultivation and processing operations at its production facility, ... Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of proactive ...
(Date:6/24/2016)... , ... June 24, 2016 , ... National recruitment firm ... life sciences executive with extensive sequencing and genomics experience, as Vice President of North ... Ms. Hill will be responsible for leading the sales team in the commercialization of ...
(Date:6/24/2016)... ... 2016 , ... Today, MTI-GlobalStem, a provider of optimized transfection ... to transfect cells, announces its launch of the PluriQ™ G9™ Gene Editing System ... is a complete system for culturing and transfecting human pluripotent stem cells for ...
Breaking Medicine News(10 mins):