Navigation Links
Google Me: How B2Bers Navigate up the Communications Stream to Get in Front of Busy Executives
Date:3/1/2013

CHAPEL HILL, N.C., March 1, 2013 /PRNewswire/ -- Whether in the medical affairs group, the sales leadership function, or elsewhere in the pharmaceutical environment, corporate communication is perpetually evolving. The vast array of technological advances that impact every aspect of a company's culture have a particularly large impact on external communications, including targeting business customers and clients.

Due to these ever-changing factors, corporations and professionals must continuously adjust their business-to-business communication strategies and tactics. Measuring the effectiveness of these adjustments is difficult, but also critical as a way to fully adapt to today's communication options.

In order to address these growing communication issues, consulting firm Best Practices, LLC developed a study that explores the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. The report, Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers, identifies the preferred channels and tools for communications as well as optimum communication frequencies and approaches.

While the impact of email and social media on communication has been extensive in the corporate world, face-to-face communication was still listed as the dominant force that drives business-to-business purchasing decisions. Conversely, 9 out of 10 benchmarking participants stated that telemarketing and mobile marketing had the least impact on purchasing decisions.

The 80-page study includes the insights of 183 leaders from 162 companies from different indust
'/>"/>

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. Computer-navigated total knee replacement provides no advantage over traditional surgical procedure
2. Ameritox Announces Educational Resources to Help Physicians Navigate Complex Compliance Issues
3. Hyland Software Expands its Partnership with Nuance Communications to Improve Efficient Care Models at Healthcare Facilities
4. BioDrain Medical Retains KCSA Strategic Communications as Corporate Communications Counsel
5. Frost & Sullivan: Investments in Healthcare Improvements to Bolster the Integration of Picture Archiving and Communications Systems in Latin America
6. EMH Healthcare Improves Critical Test Results Communications With Amcom Software
7. Vasomedical Retains KCSA Strategic Communications as Corporate Communications Counsel
8. Casteel Schoenborn Names Wilson Grabill Of Counsel for Life Sciences Communications
9. NYU and NYU-Poly Launch Worlds First Academic Research Center to Combine Medicine with Wireless Communications and Computing
10. MedPlast and UPG Enhance Single-Source Supplier Capabilities with Newly Streamlined Alignment
11. GenieMD Healthcare App for iPhone Streamlines Medical Information
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/3/2015)... , Sept. 3,  2015 About ... bio-artificial devices, which are implanted or integrated ... organs. These include artificial heart, kidney, pancreas, ... polymers (polyurethane, polysulfone, and porous polypropylene), biologics, ... artificial organs. These organs are incorporated with ...
(Date:9/3/2015)... About dry eye syndrome Dry eye syndrome usually ... production or quick tear evaporation or deviation in tear ... deficient dry eye and evaporative dry eye. In aqueous ... enough tears, whereas meibomian gland dysfunction results in evaporative ... evaporation and maintain tear stability. The symptoms include pain, ...
(Date:9/3/2015)... Denmark , Sept. 3, 2015 /PRNewswire/ ... a clinical stage biotechnology company that applies ... unmet medical needs, today announced plans to ... 2015 Wells Fargo Healthcare Conference in BostonDate: ... EDTEvent: , Bank of America Merrill Lynch ...
Breaking Medicine Technology:Global Artificial Organ Market 2015-2019 2Global Dry Eye Syndrome Market 2015-2019 2Ascendis Pharma A/S to Present at Three Upcoming Investor Conferences 2
(Date:9/4/2015)... ... September 04, 2015 , ... Mile High Connects today ... which a lack of funding for sidewalks, bike paths, and other vital supports severely ... the Denver region spends billions of dollars to expand public transit, there’s very little ...
(Date:9/4/2015)... (PRWEB) , ... September 04, 2015 , ... IVF New ... host a New Hampshire fertility "ManchVegas Happy Hour" in Manchester for women who wish ... 15, 2015 at XO on Elm restaurant and lounge, 827 Elm Street, Manchester, NH ...
(Date:9/4/2015)... ... September 04, 2015 , ... ... Association (CHPA) joint meeting of its Product, Quality and Manufacturers, Dietary Supplements and ... rules constantly evolving in the consumer goods industry, it can be difficult for ...
(Date:9/4/2015)... ... September 04, 2015 , ... Keeping mold top of mind is ... is quite common. Mold can grow anywhere - on carpet, clothing, food, paper, and ... excessive moisture and water in the home is key to preventing mold growth, which ...
(Date:9/4/2015)... ... September 04, 2015 , ... Mike Day, a former Navy SEAL who was ... Ironman World Championships in Kona on October 10th. , Mike is running the race ... through combat and the cutting-edge treatments that restore their quality of life. ...
Breaking Medicine News(10 mins):Health News:Missed Connections in Metro Denver Transit 2Health News:IVF New England to Host ManchVegas New Hampshire Fertility Happy Hour on October 15, 2015 in Manchester for Women Who Wish to Learn More About Fertility and Egg Freezing 2Health News:Inmar Experts To Address OTC Manufacturers’ Session on Hazardous Waste and Handling at CHPA Meeting 2Health News:Inmar Experts To Address OTC Manufacturers’ Session on Hazardous Waste and Handling at CHPA Meeting 3Health News:September is Mold Awareness Month 2Health News:September is Mold Awareness Month 3Health News:September is Mold Awareness Month 4Health News:Navy SEAL Shot 27 Times Competes in Ironman World Championship in Kona to Raise Money for Veteran's Suffering from TBI and PTSD 2
... Dental, a Twin Cities area,group dental practice that ... for 40-years, announced today that it has completed ... from its Boston, Massachusetts-based,administrative services provider, American Dental ... of the settlement of a lawsuit in which,the ...
... Inc. (Nasdaq: IDEV ) announced today that Glenn L. ... Chairman of,the Board of Directors later this year on or ... 15 years at the helm of the company and at ... me to retire from this marvelous,company. Over the years, we ...
... Testosterone appears to protect people against eating disorders, providing ... social influences -- are linked to anorexia and bulimia, ... , An ongoing, six-year study of 538 sets of ... the womb with male twins have lower risk for ...
... Researchers share 5 key tips for parents to ... 3 Child passengers, ages,12 to 16, are ... than younger children,according to a study released today ... risk increases with each teenage year. Conducted,as part ...
... condition,s mania phase, but side effects could be a problem, ... drug commonly used to treat breast cancer may one day ... by people with bipolar disorder, researchers say. , Men and ... lessening of their mania compared to people taking a placebo, ...
... NEW YORK, March 3 With New York physicians,facing ... addition to a projected premium increase, an expected one ... in the Egg, Empire State,Plaza, on Tuesday, March 4th ... a.m. and then march on the Capitol steps by ...
Cached Medicine News:Health News:Park Dental Announces Separation From Its Administrative Service Provider 2Health News:Park Dental Announces Separation From Its Administrative Service Provider 3Health News:Indevus Pharmaceuticals Announces Retirement Plans For Its CEO and Chairman 2Health News:Indevus Pharmaceuticals Announces Retirement Plans For Its CEO and Chairman 3Health News:MSU research indicates testosterone could guard against eating disorders 2Health News:New Research Shows Car Crash Deaths Increase Starting At Age 12 2Health News:New Research Shows Car Crash Deaths Increase Starting At Age 12 3Health News:Breast Cancer Drug Might Treat Bipolar Disorder 2Health News:Breast Cancer Drug Might Treat Bipolar Disorder 3Health News:Attention New York: Please Don't Get Sick on March 4th, Your Doctor Will be in Albany for Malpractice Insurance Reform 2
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
Medicine Products: