Navigation Links
For Pharma Companies, Launching Multiple Similar Products Can Be a "Good Problem" but Requires Smart Resourcing
Date:5/3/2013

CHAPEL HILL, N.C., May 3, 2013 /PRNewswire/ -- In a healthcare market where even the largest pharma manufacturers must squeeze revenue from every product in the portfolio, some companies are confronted with the "good problem" of having a rich pipeline featuring multiple new products. 

But launching and promoting each new product is both costly (hiring and training new "people resources" such as field sales reps) and strategically challenging (effectively positioning similar products).  To succeed in this critical task, healthcare commercial leaders and brand managers have in many cases begun to embrace a franchise approach to promoting similar products.

According to new research from Best Practices, LLC, a franchise approach is paying tangible dividends for many companies, enabling franchise users to cut overall promotional costs, boost efficiencies across product support teams, and accrue the reputational benefits of being seen as a treatment leader in a given therapeutic area.

For example, our latest research reveals that:

  • The highest net franchise cost savings come in reducing average sales force size & training (58% of franchises), increasing sales force effectiveness (57%), and enhanced customer targeting (57%).
  • 74% of franchises effectively removed redundancies in customer targeting, enabling greater rep effectiveness during key lifecycle stages – keeping territories smaller and shrinking rep-to-customer ratios during launch.
  • From a risk perspective, the chances for launch failure within a franchise expand exponentially when multiple launches occur within a short window (i.e., less than 6 months).  Poor rep execution in messaging and product differentiation is the greatest liability in rapid multiple launches.

To help equip healthcare Sales,
'/>"/>

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. AcelRx Pharmaceuticals to Hold First Quarter 2013 Financial Results Conference Call and Webcast on May 8, 2013
2. Valeant Pharmaceuticals Provides Efinconazole Update
3. Arena Pharmaceuticals Provides Corporate Update and Reports First Quarter 2013 Financial Results
4. Cumberland Pharmaceuticals Reports First Quarter Financial Results
5. OncoGenex Pharmaceuticals, Inc. Provides Clinical Development Program Overview and Reports Financial Results for First Quarter 2013
6. Webcast Alert: Isis Pharmaceuticals First Quarter 2013 Financial Results Conference Call
7. 2013 Pharmaceutical Drug Naming Trends
8. SynteractHCR Addressing Successful Ways to Approach Sponsor and CRO Collaboration at May Pharmaceutical Events in US and Europe
9. Optimer Pharmaceuticals to Host Conference Call and Webcast to Discuss First Quarter 2013 Financial Results
10. Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company launch educational campaign about emerging science in type 2 diabetes
11. Frost & Sullivan: Pharma and Biotech Industries Headed Toward an Era of Reduced Profit Margins
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/21/2015)... May 21, 2015 ... announced the addition of the "North ... Replacement, Digit Replacement, Elbow Replacement, Hip Replacement, ... 2019" report to their offering. ,     ... replacement was valued at $4,470.9 million in ...
(Date:5/21/2015)... 21, 2015 Research and ... of the "Market Assessment of Respiratory Diagnostics ... to their offering. ,     (Logo: http://photos.prnewswire.com/prnh/20130307/600769) , ,This ... imaging diagnostics market in the United ... . The service provides detailed analysis of the ...
(Date:5/21/2015)... Calif. , May 21, 2015  Cardica, Inc. (Nasdaq: ... new employee Greg Watson , the company,s vice president ... of the company,s common stock, at a per share exercise ... 2015. The stock option was granted pursuant to Cardica, Inc.,s ... directors in May 2015 under Rule 5653(c)(4) of the Nasdaq ...
Breaking Medicine Technology:North American Joint Reconstruction Market 2015-2019 - Zimmer Holdings, DePuy Synthes Companies, Stryker, Biomet & Smith & Nephew Dominates the $4.4 Billion Market 2United States and Europe Respiratory Diagnostics Market Assessment 2015 2Cardica Announces New Employment Inducement Grant 2
... Systems Inc.,(Amex: PLC ) today reported that it has ... System(TM) and Therapy with the U.S. Food,and Drug Administration. Based ... and its discussions with FDA, PLC has stopped,enrolling new patients ... into a new pivotal trial protocol., The pilot trial ...
... ,Change Me, Initiative Raised Worldwide Awareness and Funds ... to Fight Aids, Tuberculosis and Malaria, ... leading imagery creator and distributor, today announced,the successful conclusion of ... images to share their thoughts on how to make the,world ...
Cached Medicine Technology:PLC Systems Achieves Successful Early Conclusion of RenalGuard(TM) Pilot Safety Trial 2PLC Systems Achieves Successful Early Conclusion of RenalGuard(TM) Pilot Safety Trial 3Getty Images Celebrates Conclusion of 'Change Me' Imagery Forum 2Getty Images Celebrates Conclusion of 'Change Me' Imagery Forum 3
(Date:5/22/2015)... Portland, OR (PRWEB) May 22, 2015 ... world, remains at the forefront of designing with reclaimed ... on Design in Los Angeles, California. Their newest offerings, ... will bring much-anticipated surface and color to America's largest ... pack our exhibit at each show, anxious to see ...
(Date:5/22/2015)... (PRWEB) May 22, 2015 Mountain Point Medical ... a ribbon cutting ceremony on Friday, May 29, 2015 at ... to 6 p.m. The new medical center, set to officially ... Triumph Boulevard, Lehi, UT 84043. , “The opening of ... team and the Utah County community,” said Kent Loosle, CEO ...
(Date:5/22/2015)... (PRWEB) May 22, 2015 Hundreds ... on behalf of individuals who allegedly experienced serious ... use continue to move forward in the U.S. ... a Pretrial Order dated May 4, 2015, the ... documents and electronically stored information. Among other things, ...
(Date:5/22/2015)... 2015 Omar Ahmad Barrada, a junior ... in the 2015 Congress of Future Medical Leaders in ... gathering of “America’s highest achieving high school students.” , ... set new goals and learn better study habits,” said ... during which we can ask the surgeons questions.” , ...
(Date:5/22/2015)... Hands On HealthCare Massage Therapy and Wellness ... Annual One Day Sale on Massage and Facial Gift ... drastically reduced certificates one day a year. This sale ensures ... what used to be the slowest time of the year, ... well. This once a year occurrence has become a Commack ...
Breaking Medicine News(10 mins):Health News:Pioneer Millworks to Reveal New Design Trends with Reclaimed Wood at Dwell on Design in LA 2Health News:Pioneer Millworks to Reveal New Design Trends with Reclaimed Wood at Dwell on Design in LA 3Health News:Mountain Point Medical Center, a Campus of Jordan Valley Medical Center, Hosts Ribbon Cutting Ceremony and Community Celebration on Friday, May 29, 2015 2Health News:Court Overseeing Federal Xarelto Lawsuits Establishes Procedures Governing Preservation of Documents, Electronically Stored Information 2Health News:Court Overseeing Federal Xarelto Lawsuits Establishes Procedures Governing Preservation of Documents, Electronically Stored Information 3Health News:Court Overseeing Federal Xarelto Lawsuits Establishes Procedures Governing Preservation of Documents, Electronically Stored Information 4Health News:Milton Hershey School Student Chosen for Congress of Future Medical Leaders 2Health News:Hands On HealthCare Massage Therapy & Wellness Day Spa Announces Their Eighth Annual One Day Sale on Gift Certificates Will Take Place on June 17, 2015 2Health News:Hands On HealthCare Massage Therapy & Wellness Day Spa Announces Their Eighth Annual One Day Sale on Gift Certificates Will Take Place on June 17, 2015 3
... HealthDay Reporter , TUESDAY, Sept. 14 (HealthDay News) ... are more likely than their non-depressed counterparts to think ... more likely to believe that mentally ill students like ... Dr. Thomas L. Schwenk, a professor at the University ...
... is well known that exposure to radiation has multiple harmful ... has been unclear to what extent such exposure increases a ... first large-scale study of the relationship between radiation dose and ... and Nagasaki, Japan reveals a similar risk in the development ...
... A collaboration led by a periodontal researcher from the ... a possible link between the success of gum-disease treatment ... a study published in the journal BJOG: An ... a number of factors are associated with an increased ...
... HealthDay Reporter , TUESDAY, Sept. 14 (HealthDay News) -- ... to get where they are today, they find it easier to ... finds. While efforts to trim the number of these ... trips -- have made inroads over the past few years, conflicts ...
... findings from the Universit de Montral reveals that children ... use irony. This study, published recently in the British ... communicate with their family. "Previous studies concluded that ... ten," says Stephanie Alexander, a postdoctoral student at the ...
... Health has awarded a three-year, $1.1 million grant to a ... National Laboratory to develop a technology for studying the link ... in or on the human body. The grant is ... a $42 million expansion of the Human Microbiome Project. The ...
Cached Medicine News:Health News:Depressed Med Students Seem to Fear Stigma More Than Most 2Health News:Depressed Med Students Seem to Fear Stigma More Than Most 3Health News:Radiation exposure poses similar risk of first and second cancers in atomic bomb survivors 2Health News:Successful periodontal therapy may reduce the risk of preterm birth, according to Penn dental study 2Health News:Notions of Personal 'Sacrifice' Help Docs Take Gifts From Industry 2Health News:Notions of Personal 'Sacrifice' Help Docs Take Gifts From Industry 3Health News:Notions of Personal 'Sacrifice' Help Docs Take Gifts From Industry 4Health News:New research technology to target human gut bacteria 2
... 2000 incorporates a full ... programs in precisely evaluating ... is a full-function, state-of-art ... efficient acquisition, storage, retrieval ...
Nidek LM-990A accomplishes precise measurement, quick response and easy operation....
Autolensmeter with black/white monitor and no internal printer....
... TL-3000B Auto Lensmeter is designed for fast & ... makes it easier to operate for everyone., ,In ... the lens is properly aligned. Multi-Focal lenses are ... you to correctly position the lens. The color ...
Medicine Products: