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Decision Resources Group Announces First Medical Device Account Targeting Tool in China
Date:7/31/2014

BURLINGTON, Mass., July 31, 2014 /PRNewswire/ -- Decision Resources Group is launching an extension of its premier medical technology market intelligence product Marketrack to now include ChinaTrack; the new capabilities track the China device landscape in an interactive dashboard providing detailed brand-level share tracking and analytics. ChinaTrack also provides detailed procedure volumes at a hospital level.

Other key capabilities of the new line extension:

  • Updated data feed: In addition to end-user surveys of healthcare facilities, ChinaTrack data is paired with a database of procedure volumes for Tier 3 hospitals in China.
  • Online interactive dashboard: Full data and analysis is accessible in an interactive platform, with regular updates delivered shortly after the reporting period.
  • Key market coverage: Decision Resources Group offers coverage of the most active segments of the Chinese device markets, including:
    • Cardiac rhythm management and surgery
    • Electrophysiology
    • Ostomy
    • Vertebral compression fracture treatments
    • Heart valves

Comments from Decision Resources Group Director of Brand Solutions Jennifer Thomas:

  • "Across the China medical device industry, there is a strong unmet need for detailed market landscape information. ChinaTrack showcases the number of procedures by Tier 3 facility name to help our clients effectively strategize sales efforts in region. To provide such thorough procedure tracking at the hospital level for these Tier 3 facilities in China is completely novel."
  • "For a truly comprehensive view of the Chinese market, our exper
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SOURCE Decision Resources Group
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