Navigation Links
Your personality type influences how much self-control you have

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement. People are motivated by one of two fundamental needs: they are either promotion-focused, seeking products that will help them achieve hopes and aspirations, or they are prevention-focused, seeking items that help achieve a need for safety and security. According to the research, people are better able to exercise self-control when they choose goal-pursuit strategies such as diets or money management that fit with their promotion or prevention focus.

This research has important implications for consumer welfare, explain Jiewen Hong and Angela Y. Lee (both of Northwestern University) in the February issue of the Journal of Consumer Research. While self-help remedies are saturating the market, resisting temptations remains a strenuous process and a constant struggle for many people. The data reported in this research offer an important step toward understanding self-control and highlight the benefits of adopting the right goal pursuit strategies.

Given their concern for growth and accomplishments, promotion-focused individuals experience fit when they adopt strategies that strive toward gains. They experience nonfit when they adopt vigilance strategies that guard against losses, the researchers explain. In contrast, prevention-focused individuals experience fit when they adopt vigilance strategies to address their concern for safety and security.

In the study, adoption of strategies that fit was reflected in having promotion- or prevention-focused individuals list either how they anticipated they would achieve their aspiration (i.e., What are some things you can do to make sure everything goes right") or how they would fulfill their obligation (i.e., What are some of the things you can do to avoid anything that could go wrong")

In one study, participants who had filled out the questionnaire were then asked to choose between an apple and a chocolate bar as a snack. A remarkable 80 percent of those who had been asked to think about strategies that fit with their focus chose the apple, while only 20 percent of those who adopted conflicting strategies chose the apple.

Another experiment had particularly important real-world implications, gauging research participants willingness to get tested for hepatitis. Getting diagnostic screening for most medical conditions is considered inconvenient, unpleasant, and a hassle it requires self-control to get tested, especially if you consider yourself low-risk.

Among participants who perceived themselves to be at low risk, those who adopted goal pursuit strategies that fit their promotion or prevention focus were more willing to get tested for hepatitis than those who were asked to think about strategies that did not fit with their pre-determined focus.

Importantly, people seemed unaware of these effects and didnt select strategies that fit their focus when offered the choice.

[We] find that when people adopt goal pursuit strategies that fit with their promotion or prevention focus, they have better self-control. In contrast, their self-control is weakened when they adopt goal pursuit strategies that conflict with their focus, the researchers explain.

They conclude: Self-control is not just about doing the right things, but also about doing things the right way.


Contact: Suzanne Wu
University of Chicago Press Journals

Related medicine news :

1. Preschoolers nightmares less prevalent, are trait-like and associated with personality
2. Scientists identify brain abnormalities underlying key element of borderline personality disorder
3. Is Your Yoga Mat Lacking Personality?
4. Can shopping behavior indicate personality type?
5. L.A. Author, TV Personality and Substance Abuse Specialist Discusses Struggle to Break Bad-girl Syndrome Oct. 26-28 in Baltimore
6. The Personality of a Smile
7. Entrepreneur and TV Personality Bill Rancic to Host Mens Health Chicago Urbanathlon on October 20, 2007
8. Sense of personal control influences Latinas decisions about sexual debut
9. Scientists identify gene that influences alcohol consumption
10. Type of ICU Influences Lung Injury Survival
11. Simulating kernel production influences maize model accuracy
Post Your Comments:
(Date:6/27/2016)... ... , ... "FCPX editors can now reveal their media with growing colorful split ... Austin - CEO of Pixel Film Studios. , ProSlice Color brings the split ... now reveal the media of their split screens with growing colorful panels. , ProSlice ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... payment industry today announced its strategic partnership with Connance, a healthcare industry ... The two companies’ proven, proprietary technology combine to provide health systems, hospitals ...
(Date:6/27/2016)... ... June 27, 2016 , ... recently awarded their highest five-star rating to ... of individuals in the United States and Canada wear eyeglasses. Once considered to be ... vision and make a fashion statement. Even celebrities use glasses as a way of ...
(Date:6/26/2016)... , ... June 26, 2016 , ... On June 10-11, ... of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, ... the city’s history as home to some of the world’s leading providers of cereal ...
(Date:6/26/2016)... ... ... PawPaws brand pet supplements owned by Whole Health Supply is ... of felines. The formula is all-natural and is made from Chinese herbs that have ... Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia Root Extract ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016  American ... function testing company, is now able to perform sophisticated lung assessments ... ndd Medical Technologies , Inc. Patients are no ...  Thanks to ndd,s EasyOne PRO ® , ARL patients like Jeanne ... needed testing done in the comfort of her own home. ...
(Date:6/24/2016)... 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... inhaled drugs, announced today that it was added to ... its comprehensive set of U.S. and global equity ... an important milestone for Pulmatrix," said Chief Executive Officer ... of our progress in developing drugs for crucial unmet ...
(Date:6/23/2016)... 23, 2016  MedSource announced today that it ... software solution of choice.  This latest decision demonstrates ... to their clients by offering a state-of-the-art electronic ... establishes nowEDC as the EDC platform of choice ... clients.  "nowEDC has long been a preferred EDC ...
Breaking Medicine Technology: