Navigation Links
Which ads are winners? Your brain knows better than you do
Date:4/25/2012

, here's an important brain region saying, 'No, spend your money a different way,'" Lieberman said. "If I were deciding on an advertising campaign, I would want to know which ads are activating this region the most that is where I would want to spend my money."

This new research represents "the first thing you could call a neural focus group," Lieberman said.

One reason focus groups can be misleading, he said, is that people often do not know what motivates their own behavior.

"Our brain is built to generate reasons for our actions," Lieberman said, "and we think the reasons we come up with must be true. We believe our own reasons with an intensity that is out of proportion to their accuracy. In this study, we are bypassing people's self-reports and getting at a form of hidden wisdom in the brain.

"We wanted to determine what kind of brain activity serves as the catalyst between people seeing a message and whether they actually change their behavior," he said. "This is the region we identified. We have tested it multiple times, and each time, it has been successful."

John Wanamaker, a 19th-century U.S. department store pioneer, famously said he wasted half the money he spent on advertising, but "the trouble is I don't know which half." Many people since Wanamaker have hoped to predict which advertising campaigns will succeed or fail before committing their advertising dollars.

"We're too late for Wanamaker, but now we have a method for figuring out which ads will succeed," Lieberman said.

The 30 smokers in the study were between the ages of 28 and 69; half were female.

Brain regions associated with thinking analytically have not been consistently associated with whether people change their behavior in these studies, Lieberman said. The medial prefrontal cortex is associated not with analytical thinking but with self-reflection thinking about our own identity as well as what we like
'/>"/>

Contact: Stuart Wolpert
swolpert@support.ucla.edu
310-206-0511
University of California - Los Angeles
Source:Eurekalert

Page: 1 2 3 4

Related medicine news :

1. Rate Regulation for Health Insurance: Obama Administration Should Look to CAs Model Law Which Has Saved Drivers $62 Billion Since 1988
2. Chest X-rays Can Help Predict Which H1N1 Patients Are at Greatest Risk
3. Chest X-rays can help predict which H1N1 patients are at greatest risk
4. New approach which can help to predict neurodegenerative diseases
5. Study identifies factors which predict alcohol use after liver transplantation
6. Researchers identify gene set that shows which patients benefit from chemo after surgery
7. Right or left? Brain stimulation can change which hand you favor
8. Video May Help Predict Which Embryos Will Survive IVF
9. Which comes first: Exercise-induced asthma or obesity?
10. Tomatoes found to contain nutrient which prevents vascular diseases
11. Gene test shows which bladder cancer patients may have cancer spread
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/1/2015)... (PRWEB) April 01, 2015 Health Advocate™, ... and a subsidiary of West Corporation, today launched its ... http://blog.healthadvocate.com and through the Health Advocate member ... consumers get, and stay, healthy. , “We’re pleased to ... to the public,” said Martin Rosen, Executive Vice President, ...
(Date:4/1/2015)... Atlanta, GA (PRWEB) April 01, 2015 ... Emergency Medicine Practice, Pediatric Emergency Medicine Practice, and ... it has partnered with AgileMD to provide the ... Practice , in a mobile application format available ... , “Our collaboration with AgileMD to develop ...
(Date:4/1/2015)... 01, 2015 The U.S. Department of ... than 123,000 patients who are waiting for a lifesaving ... this surprising statistic. , In the “Play ... Compton, a PGA TOUR golfer and two-time heart transplant ... to become organ donors. He inspires viewers by ...
(Date:4/1/2015)... April 01, 2015 Pricing Healthcare has ... several months, bring coverage to a third of all US ... of Massachusetts, Kansas, and Iowa, and the first dedicated eye center ... in Dallas, TX was also added. , In addition, the site ... and general interest in the platform continue to grow across the ...
(Date:4/1/2015)... Amercanex Corporation, today announced that Native Roots ... and will conduct its wholesale business thru Amercanex proprietary ... as one of the oldest and largest dispensaries in ... in 9 locations with plans of expansion to other ... to have Native Roots join Amercanex as they are ...
Breaking Medicine News(10 mins):Health News:Health Advocate Launches New Health and Wellness Blog 2Health News:EB Medicine Partners With AgileMD on Mobile Application for Emergency Medicine Clinicians 2Health News:EB Medicine Partners With AgileMD on Mobile Application for Emergency Medicine Clinicians 3Health News:Donate Life America and Genentech have Partnered to Develop the “Play Through with Erik Compton to Donate Life" Public Service Announcement 2Health News:PricingHealthcare.com Adds Facilities in 5 States, Hits 10,000 Monthly Users Milestone 2Health News:PricingHealthcare.com Adds Facilities in 5 States, Hits 10,000 Monthly Users Milestone 3Health News:Amercanex, Native Roots form Exclusive Relationship to facilitate Wholesale Business 2Health News:Amercanex, Native Roots form Exclusive Relationship to facilitate Wholesale Business 3
... people are turning to the Internet to find information, important ... sheer avalanche of facts// now available online. Key science sites ... results. ,New research funded by the Economic and ... Web to make their information available must now pay attention ...
... during the 85th General Session of the International ... reporting that they have developed an effective program ... an innovative school-based cavity prevention program, which provides ... exams, cleanings and preventive care. For children enrolled ...
... are non-carbonated and do not contain the acids that ... the March/April 2007 issue of General Dentistry. ... that the only concern is sugar content. Most choose ... diet drinks contain phosphoric acid and/or citric acid and ...
... A drug used to strengthen bone has been found to ... with Parkinson disease//, according to a study. ,The ... Tokyo, Japan. Half of the group received the drug risedronate ... D2. ,The study found the men taking ...
... of an epidemic if parents do not get their ... 119 lives in the state last year. ... get their wards immunized against Japanese encephalitis, the situation ... IANS. ,A massive vaccination program launched by ...
... center and cervical cancer screening program will be inaugurated Thursday ... of Tamil Nadu. ,Colposcopy is a diagnostic tool ... ,Pap smear is collection of cells from ... after George Papanicolaou an American anatomist. It is used ...
Cached Medicine News:Health News:Key Science Web Sites Buried in Information Avalanche 2Health News:Forsyth Scientists Wiping Out Tooth Decay Through School-based Cavities Prevention Program 2Health News:Scare in Assam Over Japanese Encephalitis Vaccine 2
(Date:4/1/2015)... --Research and Markets ( http://www.researchandmarkets.com/research/hz78md/metabolic_testing ) ... Testing Market by Product (CPET, Body Composition Analysis, ... Diseases), by Technology (REE, Body Composition Analysis), by ... to 2019 " report to their offering. ... expected to reach $475.75 million by 2019 from ...
(Date:4/1/2015)... , April 1, 2015 Eli Lilly and Company ... the first quarter of 2015 on Thursday, April 23, 2015.  ... with the investment community and media to further detail the ... at 9:00 a.m. EDT. Investors, media, and the general public ... a link that will be posted on Lilly,s website at ...
(Date:4/1/2015)... YORK , April 1, 2015  The fairness ... or the "Company") by Teva Pharmaceutical Industries ("Teva") is ... shareholder rights law firm.  The investigation focuses on possible ... by the Board of Directors of ASPX for agreeing ... 2015, the Company announced a definitive agreement for Teva ...
Breaking Medicine Technology:Global Metabolic Testing (CPET, Body Composition Analysis, ECG, Portable System) Market 2015-2019 - REE, Body Composition Analysis for Gyms, Sports & Hospital 2Lilly Confirms Date and Conference Call for First-Quarter 2015 Financial Results Announcement 2WeissLaw LLP: Auspex Pharmaceuticals Inc. Acquisition By Teva Pharmaceutical Industries May Not Be In The Best Interest of ASPX Shareholders 2
... (Otix) (Nasdaq: OTIX ), a leading provider of ... decided to discontinue its operations in Germany as of September ... CEO of Otix stated, "the regulatory obstacles in Germany have ... as a result, we have made the decision to discontinue ...
... announced this week that it has received the Japanese ... collection and transfer of biological samples. The Japanese flocked ... growing number of patents held by COPAN across the ... and transfer of biological samples, including the Australian patent ...
Cached Medicine Technology:Otix Global, Inc. to Discontinue German Operations 2Otix Global, Inc. to Discontinue German Operations 3COPAN Secures Japanese Patent for its Flocked Swab Innovation 2
... a minimally invasive, highly effective surgical alternative ... GYNECARE TVT is positioned close to the ... when needed, TVT provides tension-free support of ... procedure takes approximately 20 to 30 minutes, ...
...
...
...
Medicine Products: