Navigation Links
Which ads are winners? Your brain knows better than you do
Date:4/25/2012

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.

Thirty smokers who were trying to quit watched television commercials from three advertising campaigns, which all ended by showing the phone number of the National Cancer Institute's smoking-cessation hotline. They were asked which commercials they thought would be most effective; they responded that advertising campaigns "A" and "B" would be the best and "C" would be the worst.

The UCLA researchers also consulted experts who work in the anti-smoking field and who have been involved in creating anti-smoking advertisements. These experts agreed that campaigns "A" and "B" were the best and "C" was the worst.

While the smokers watched the advertisements, they underwent functional magnetic resonance imaging (fMRI) brain scans at UCLA's AhmansonLovelace Brain Mapping Center, and the neuroscientists focused on part of the medial prefrontal cortex located in the front of the brain, between the eyebrows a region that they have found to be especially important in previous persuasion studies.

The researchers found that activity in the medial prefrontal cortex increased much more during advertising campaign "C" than it did during campaign "A," and somewhat more than it did during campaign "B."

"The medial prefrontal cortex predicted 'C' would be the best, 'B' would be second best and 'A' would be the worst essentially the opposite of what the experts and the participants told us they thought would happen," said the study's senior author, Matthew Lieberman, a UCLA professor of psychology and of psychiatry and biobehavioral sciences.

"We didn't expect how radically different people's predictions would be from the prediction
'/>"/>

Contact: Stuart Wolpert
swolpert@support.ucla.edu
310-206-0511
University of California - Los Angeles
Source:Eurekalert

Page: 1 2 3 4

Related medicine news :

1. Rate Regulation for Health Insurance: Obama Administration Should Look to CAs Model Law Which Has Saved Drivers $62 Billion Since 1988
2. Chest X-rays Can Help Predict Which H1N1 Patients Are at Greatest Risk
3. Chest X-rays can help predict which H1N1 patients are at greatest risk
4. New approach which can help to predict neurodegenerative diseases
5. Study identifies factors which predict alcohol use after liver transplantation
6. Researchers identify gene set that shows which patients benefit from chemo after surgery
7. Right or left? Brain stimulation can change which hand you favor
8. Video May Help Predict Which Embryos Will Survive IVF
9. Which comes first: Exercise-induced asthma or obesity?
10. Tomatoes found to contain nutrient which prevents vascular diseases
11. Gene test shows which bladder cancer patients may have cancer spread
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/2/2015)... , ... July 02, 2015 , ... ... parking structure retrofit project at the University of Minnesota, they knew it would ... it would also be an award-winning choice: the total energy savings after installation ...
(Date:7/2/2015)... ... ... 2012, Patrick Achebe realized that the gift of poetry was fully in him, as beautiful ... poem, and three years later he was publishing an entire book of poetry. He knew ... "I have always believed that the best way to lift yourself up, is in the ...
(Date:7/2/2015)... ... July 02, 2015 , ... Get ready to ... PERFORMANCE SOCKS. Since the socks were first introduced, they have rapidly been gaining ... has inspired four new, fun shades including: blue, lime, pink and red. ...
(Date:7/2/2015)... ... July 02, 2015 , ... The ZAC Foundation, a national ... season with important lessons on how to stay water safe with the help of ... Swim, authored by The ZAC Foundation co-founders, follows Zeke’s water safety journey. Zeke, ...
(Date:7/2/2015)... (PRWEB) , ... July 02, ... ... wound therapy (NPWT) - pipeline review 2015” provides comprehensive information on the ... development. Complete report on negative pressure wound therapy (NPWT) with 22 market ...
Breaking Medicine News(10 mins):Health News:Kenall’s TekDek™ Helps University Achieve Award-Winning Energy Savings in Parking Structure Lighting Retrofit 2Health News:Patrick Achebe Releases Debut Book, Whispering Waves: Poems for Everyday Grace 2Health News:SIGVARIS is Sporting Four Brand New Colors in the Popular PERFORMANCE SOCK Product Line 2Health News:The ZAC Foundation Kicks Off Summer and July 4th Weekend with Complimentary Children’s E-Book on Water Safety 2Health News:The ZAC Foundation Kicks Off Summer and July 4th Weekend with Complimentary Children’s E-Book on Water Safety 3Health News:Negative Pressure Wound Therapy (System, Wound Care, Tissue Cooling NPWT) Pipeline Review 2015 Market Research Report Available at RnRMarketResearch.com 2Health News:Negative Pressure Wound Therapy (System, Wound Care, Tissue Cooling NPWT) Pipeline Review 2015 Market Research Report Available at RnRMarketResearch.com 3Health News:Negative Pressure Wound Therapy (System, Wound Care, Tissue Cooling NPWT) Pipeline Review 2015 Market Research Report Available at RnRMarketResearch.com 4
... of antidepressant medications known as selective serotonin reuptake inhibitors ... loss in older men and women. Selective serotonin ... that transports serotonin, a neurotransmitter involved in sleep and ... in bone as well, raising the possibility that SSRIs ...
... corrupt doctors in Russia. The country has been plagued by these ... ,Karen Papiyants lost his leg in a car accident. He is ... hospital made him go through his worst nightmare. The doctor asked ... account, or be deprived proper care and perhaps not even ...
... Singer Carrie Underwood and guitarist Kevin Eubanks have won the 'World's ... 24-year-old Underwood is not new to the title, for she won ... is new to the for NBC's 'Tonight Show' band leader Eubanks, ... urged people to vote for the 49-year-old and 'bring honour' to ...
... no longer have to worry about the doctor's needle, for ... treatment works just as well as injections. ... University of Nottingham showed that kids children given oral treatment ... in hospital and were able to go home sooner than ...
... The World Bank said that Cancer, diabetes, obesity and ... the leading causes of death in poor countries by ... major killers which include malaria, AIDS and tuberculosis. ... the government the counties to recognize the impending burden ...
... Medicine ,a plate and cereal bowl with markers for ... diabetes lose weight and decrease their use of ... proportion of U.S. adults who were obese increased from ... in the article. Most cases of type 2 diabetes ...
Cached Medicine News:Health News:Antidepressents may Lower Bone Density in Older People 2Health News:Antidepressents may Lower Bone Density in Older People 3Health News:Russian Health Care Marred by Corruption 2Health News:Russian Health Care Marred by Corruption 3Health News:Oral Treatment as Effective as Injections in Treating Kids With Pneumonia 2Health News:Non Communicable Diseases to Be the Cause of Deaths in Poor Countries by 2115-World Bank 2Health News:Weight Control for Obese Diabetics 2
(Date:7/3/2015)... 3, 2015 According to ... Cardiac Rhythm Management Market ECG, Implantable Loop Recorder, ... Cardioverter Defibrillator, Dual Chamber Pacemaker, CRT-D, CRT-P - ... global Cardiac Monitoring (CM) and Cardiac Rhythm Management ... Million by 2020 from $21,137.7 Million in 2015, ...
(Date:7/3/2015)... HUATULCO , Mexique, July 3, 2015 /PRNewswire/ ... médicale continue cible les épidémies que sont l,hypertension, ... latine, par l,intermédiaire de plateformes éducatives gratuites et ...      (Photo: http://photos.prnewswire.com/prnh/20150630/227033 ) , ... le diabète en ligne , Prendre en ...
(Date:7/3/2015)... , July 3, 2015 A ... of hypertension, diabetes and thyroid disorders in ... and a major conference dedicated to these diseases. ... Diabetes Online , Manage Hypertension Online and ... operated by EXCEMED - combine the world,s ...
Breaking Medicine Technology:Cardiac Monitoring (CM) and Cardiac Rhythm Management (CRM) Devices Market Worth $26,646.5 Million by 2020 2Cardiac Monitoring (CM) and Cardiac Rhythm Management (CRM) Devices Market Worth $26,646.5 Million by 2020 3Cardiac Monitoring (CM) and Cardiac Rhythm Management (CRM) Devices Market Worth $26,646.5 Million by 2020 4Lutter contre trois maladies chroniques majeures en Amérique latine grâce à la formation médicale 2Lutter contre trois maladies chroniques majeures en Amérique latine grâce à la formation médicale 3Combating Three Major Chronic Diseases in Latin America With Medical Education 2
... ... Symposium, SAN ... and Systems Medicine, LLC (SM), a,wholly-owned subsidiary of CTI, announced new ... AACR-NCI-EORTC Symposium. "These studies show potential progress toward identifying specific,tumor ...
... and Effective Symptom Control, BOSTON, Oct. ... TSX: SHQ), the global specialty biopharmaceutical company, ... DAYTRANA(TM) (methylphenidate,transdermal system), the Attention Deficit Hyperactivity ... ADHD tolerability,and symptom control improvement in children ...
Cached Medicine Technology:Preclinical Studies Show Potential Progress Toward Identifying Specific Tumor Types With Higher Likelihood of Demonstrating Response to Anti-Cancer Compounds Early in Clinical Development 2Preclinical Studies Show Potential Progress Toward Identifying Specific Tumor Types With Higher Likelihood of Demonstrating Response to Anti-Cancer Compounds Early in Clinical Development 3Preclinical Studies Show Potential Progress Toward Identifying Specific Tumor Types With Higher Likelihood of Demonstrating Response to Anti-Cancer Compounds Early in Clinical Development 4Preclinical Studies Show Potential Progress Toward Identifying Specific Tumor Types With Higher Likelihood of Demonstrating Response to Anti-Cancer Compounds Early in Clinical Development 5Long-Term 12-Month Safety Data Presented on ADHD Patch DAYTRANA(TM) (methylphenidate transdermal system) 2Long-Term 12-Month Safety Data Presented on ADHD Patch DAYTRANA(TM) (methylphenidate transdermal system) 3Long-Term 12-Month Safety Data Presented on ADHD Patch DAYTRANA(TM) (methylphenidate transdermal system) 4Long-Term 12-Month Safety Data Presented on ADHD Patch DAYTRANA(TM) (methylphenidate transdermal system) 5
... According to the National Academy ... the use of cardiac markers ... I is definitive of acute ... AccutnI assay was designed for ...
... IMMULITE 2000 assays are ... the IMMULITE 2000, a ... immunoassay analyzer. IMMULITE 2000 ... centralization, and a rapidly ...
AxSYM Myoglobin is a Microparticle Enzyme Immunoassay (MEIA) for the quantitative determination of myoglobin in human serum or plasma on the AxSYM System....
... three preferred cardiac markers are ... immunoassay system. Cardiac Troponin I ... very high sensitivity and specificity ... appears very soon following AMI. ...
Medicine Products: