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WeissComm Group Acquires Strategic Branding Firm ODA and Enters Alliance With Patient-Focused Health Advocacy Strategies to Diversify Business and Expand Offerings
Date:1/12/2009

NEW YORK and SAN FRANCISCO, Jan. 12 /PRNewswire/ -- WeissComm Group, the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry, and Invigorate Communications, an agency focused on helping companies build health-based brands, today announced the acquisition of ODA, an innovative creative services agency that works with healthcare and technology companies to cultivate unique brands that resonate and inspire.

WeissComm also established a strategic alliance with Health Advocacy Strategies (HAS), a patient testimonial company that harnesses the power of an individual's health experience into action in disease and product awareness activities.

"The ODA acquisition and HAS strategic alliance are key components of our strategy to become a diversified, decentralized media company offering a wide range of services to our clients on a global scale," said Jim Weiss, chairman and CEO of WeissComm Group. "Branding, positioning, design, digital strategy and patient communications are integral components of any forward-thinking healthcare company's marketing and communications efforts. By building on our established corporate, product marketing and investor communications expertise and providing a broader range of complementary services, we can help clients reach customers and patients with maximum impact in a rapidly changing healthcare business environment."

ODA's culture and approach match WeissComm's no-nonsense delivery of high-quality results and service. Its nearly 20 professionals combine solid strategic understanding with strong creative talent to develop unique brands that extend across a variety of marketing channels. ODA has the broad-based capabilities of larger advertising agencies, while providing the freshness, vibrancy and attention to detail found in boutique design firms. The agency's services include brand development; corporate identity and business systems; print collateral, including sales and marketing brochures, annual reports, sales meeting booth panels and promotional materials; advertising; and interactive, including full-service website development and optimization.

"Joining the WeissComm Group is a natural evolution of the productive and synergistic partnership we have developed working on mutual client business," said Paulo Simas, principal and creative director of ODA. "This move gives us immediate global reach, an integrated public relations offering, enhanced infrastructure support, and an expanded client network that positions us to achieve exponential growth individually and together."

HAS (www.hastrategies.com) is based in Seattle and is run by its founder Robin Shapiro, a 20-year healthcare and biopharmaceutical industry veteran specializing in direct-to-patient communications and marketing. The company works with industry-leading biotech, pharmaceutical and healthcare organizations to identify, qualify and mobilize individuals who want to share their health success experiences to inspire, educate and motivate others to take control of their own disease.

About WeissComm Group

WeissComm Group is a media services company focused on the corporate and product marketing and communications needs of leading healthcare companies. It is the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry; Invigorate Communications, an agency focused on helping companies build health-based brands; and ODA, an innovative creative services agency that works with healthcare and technology companies to cultivate unique brands that resonate and inspire.

Serving clients globally with offices in San Francisco, New York, Chicago, Washington, D.C. and London, WeissComm Group's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications programs. For more information, please visit www.wcpglobal.com, www.invigoratepr.com and www.odasf.com.


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