Navigation Links
USA TODAY Announces Results Of Twitter Hashtag Campaign For Charity
Date:4/21/2010

#AmericaWants To Write Love on Her Arms To Get A Full-Page Ad in USA TODAY

McLean, Va. and Cocoa, Fla. (PRWEB) April 21, 2010 -- USA TODAY, the nation’s top-selling print newspaper, announces the results of the #AmericaWants Twitter hashtag campaign for charity. With the most tweets of support, To Write Love on Her Arms will receive a full-page, full-color ad in USA TODAY, valued at $189,400.

To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. The movement exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. Since 2006, To Write Love on Her Arms has responded to more than 150,000 emails and messages from over 100 countries, in addition to giving more than $700,000 directly to treatment and recovery.

The #AmericaWants hashtag campaign for charity is an extension of USA TODAY's newly launched "What America Wants” brand campaign which highlights USA TODAY’s unique connection with the American experience and how our readers engage with products across all media platforms. The #AmericaWants twitter campaign ran from Tuesday, April 13, to Friday, April 16. People were encouraged to tweet “#AmericaWants (name of charity) to get a full-page ad in USA TODAY,” with the recipient of the most tweets receiving the final award. More than 60,000 tweets in support of more than 500 organizations were posted in four days, reaching more than 67 million followers on Twitter.

“The overwhelming response to our first Twitter campaign has been outstanding and we salute To Write Love on Her Arms for their tremendous effort. We were delighted by the number of charities who saw the value in a full-page ad in our newspaper and what it could do for their organization,” said Dave Hunke, president and publisher of USA TODAY.

"So much of our mission is communicating. We often say that To Write Love on Her Arms is an attempt to invite people into an honest conversation. We're talking about issues that millions live with but few talk about, and we're trying to do that in ways that move people, ways that point people to hope and help and let them know they're not alone. With these ideas in mind, we're thrilled to be given this incredible platform,” said Jamie Tworkowski, founder, To Write Love on Her Arms.

“There are dark areas within all of us. To Write Love on Her Arms has been a place for our shadows to be brought into a community where love and acceptance can bring us beyond the pain. I’m so proud of the brave souls bringing these places into the light," said Jon Foreman, lead singer of Switchfoot.

Radian6, a leading social media listening and engagement platform, provided USA TODAY with the real-time tools to monitor and measure tweets and social media buzz around #AmericaWants.

For a list of the top charities who received tweets, please go to www.kindness.usatoday.com

Jamie Tworkowski’s intention was never to start a worldwide movement - it was to tell a story and help a friend. What began in 2006 as a small support group for a friend suffering from depression and addiction quickly launched into a non-profit organization. Today, To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. To Write Love on Her Arms exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. For more information on To Write Love on Her Arms please go to www.twloha.com

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's number one newspaper in print circulation with a total average daily print circulation of nearly 1.9 million, and USATODAY.com , an award-winning newspaper Web site which launched in 1995, reach a combined 6.1 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

FOR MORE INFORMATION:
Heidi Zimmerman
Director of Communications, USA TODAY
(703) 854-5304

Dayna Ghiraldi
To Write Love on Her Arms, Publicist
(212) 675-3103

###

Read the full story at http://www.prweb.com/releases/2010/04/prweb3903664.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. ‘Leading' the Bestseller Race: Today We Publish —Tomorrow We Prevail!
2. MedPage Today Launches New Related SitesTM Initiative with KevinMD.com as First Collaborator
3. Discover the Ease of Healthy Living Today with Juice Plus Nutritional Products
4. A Small Step For Today. A Giant Step For Tomorrow
5. Pelosi: Today, We Have the Opportunity to Complete the Great Unfinished Business of Our Society and Pass Health Insurance Reform for All Americans
6. Rep. Fattah Says Small Businesses in Philadelphia Are Big Winners in Todays Healthcare Reform
7. Stop Ripping Me Off! Is the Title of a New Consumer Protection Book Being Released Today
8. TalentWise Named to Workforce Management's "The Hot List" for Fourth Consecutive Year TalentWise GM Todd Owens Recognized as HRO Today "2010 Superstar"
9. President Obama's Deputy Drug Czar Tom McClellan Comments in USA TODAY Article
10. International Merchant Advisors CEO Mel Roseman to Discuss New Wellness Centers and Medical Marijuana Clinic Acquisitions Program Live on Bill Chippas Show Today, March 11th at 6:20 pm EST
11. David Wolfe Hosts 3-Day Longevity Conference: Top Wellness Experts Reveal Tomorrow's Best Natural Health and Nutrition Information Today
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
USA TODAY Announces Results Of Twitter Hashtag Campaign For Charity
(Date:4/29/2016)... ... April 29, 2016 , ... In an article published ... her enthusiasm for Botox and lip injections, which she underwent in order to feel ... Valley Music and Arts Festival. The article explains that Ms. Mirmelli’s situation is not ...
(Date:4/29/2016)... ... April 29, 2016 , ... Our bodies are bombarded daily ... confront and deal with these stressors is to adopt a more healthful diet, but ... you. Risa Groux, a certified Holistic Nutritionist and the creator of the Newport Beach ...
(Date:4/29/2016)... Sterling, VA (PRWEB) , ... April 29, 2016 ... ... Americans with student loans more flexibility in repaying their loans, more information about ... at a time when total outstanding student loan debt, including federal and private ...
(Date:4/29/2016)... ... April 29, 2016 , ... Spine Team Texas, a comprehensive ... to announce one of their physicians has been invited to be a featured speaker ... Family Practice Review conference on April 30, 2016. , Dr. R. Scott McPherson, ...
(Date:4/29/2016)... ... 2016 , ... The Gluten-Free Certification Program (GFCP), in partnership ... launch of the GFCP Scoop in response to consumer demand for ... GFCP Scoop site is to keep the gluten-free community updated about ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)...   Acsis , a leading provider of supply ... research and advisory firm IDC has named it a ... Pharmaceutical Track and Trace Software 2016 Vendor Assessment (doc ... of the capabilities and business strategies of 10 vendors ... Logo - http://photos.prnewswire.com/prnh/20160427/360791LOGO ...
(Date:4/27/2016)... BASEL , Schweiz, April 27, 2016 ... des Sachs CEO Forums in Zürich ... Phase-II-Studie ihres führenden Wirkstoffkandidaten STR001 zur Erhaltung ... (CI) eingesetzt wurde, bekannt. Für die umfassende ... Deutschland und Frankreich angeworben. STR001 wird während ...
(Date:4/27/2016)... April 27, 2016   Zillion Group ... health technology platform, which specializes in live video ... scalable digital products, Zillion enables companies to realize ... consumers to take control of their health. ... conferencing – including one-to-one, group and webcast scheduled ...
Breaking Medicine Technology: