"Consumers told us they wanted a sensitive toothpaste that was naturally-sourced, but still effective and refreshing," said Ellen Saksen, Tom's of Maine toothpaste category manager. "Through our meticulous selection of ingredients, coupled with our commitment to improving our community, consumers who suffer from sensitivity now for the first time have an all-natural choice that has been clinically proven to care for their teeth."
With the help of birch trees, mint plants and other natural ingredients, the new toothpaste comes in two refreshing flavors: Soothing Mint and True Mint, a SLS -free option. Tom's of Maine's New Maximum Strength All-Natural Sensitive Toothpaste will be available in stores nationwide in September 2009. The suggested retail price for the 4 oz. tube is $5.99.
About Tom's of Maine
Tom's of Maine is a leader in natural personal care with a longstanding commitment to putting good, socially responsible business practices first. For almost 40 years, the company has donated 10% of its profits back to the community and it encourages employees to volunteer by giving 5% paid time off. Each day, Tom's of Maine employees contribute to high sustainability standards and their ideas from wind power to recycled and recyclable packaging are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and many community organizations to support lasting, positive change that is good for the earth and us all. Right now, Tom's of Maine is looking to reward organizations making a difference in their community by asking the
|SOURCE Tom's of Maine|
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