Navigation Links
Tom's of Maine is Good to Your Sensitive Teeth and the Planet

KENNEBUNK, Maine, Aug. 25 /PRNewswire/ -- If you're one of the millions of Americans that have sensitive teeth, you know that the discomfort can really get in the way of enjoying your morning coffee or a bowl of ice cream. This summer, Tom's of Maine is offering consumers the first all-natural fluoride sensitive toothpaste with the added benefit of environmentally sensitive packaging and manufacturing.

A first in the oral care category, Tom's of Maine Maximum Strength Sensitive Toothpaste combines cavity protection with naturally-sourced potassium nitrate to soothe sensitive teeth and deliver effective oral care without additives, artificial preservatives or harsh chemicals. Tom's uses uniquely sourced potassium nitrate from naturally occurring nitrate ore rather than synthesizing it from the chemicals like ammonia and nitric acid. Potassium nitrate is the same effective FDA-approved ingredient for pain relief used in leading brands but with this innovation Tom's of Maine is the only brand to source it from nature.

For the growing number of Americans suffering from sensitive tooth pain, this is the first natural solution with the cavity protection of fluoride. As active ingredients, potassium nitrate reduces and relieves sensitivity pain caused by the exposed dentin on the tooth surface, while the fluoride safely and effectively prevents tooth decay. In two independent clinical studies, 100 percent of participants reported reduced sensitivity after using Tom's of Maine sensitive toothpaste. Like all Tom's of Maine products, no parabens, artificial colors, ingredients, flavors or sweeteners are in the new Maximum Strength Sensitive Toothpaste.

At Tom's of Maine, every level of the organization is committed to promoting natural health, caring for the community and giving back to the earth. Behind every Tom's of Maine product is a series of good business practices, from eliminating carbon dioxide emissions by using wind energy, to offering 100 percent recyclable packaging, to donating employee time and company profits to charitable organizations. Tom's of Maine believes that every part of the company should be inspired to make a difference in today's world.

"Consumers told us they wanted a sensitive toothpaste that was naturally-sourced, but still effective and refreshing," said Ellen Saksen, Tom's of Maine toothpaste category manager. "Through our meticulous selection of ingredients, coupled with our commitment to improving our community, consumers who suffer from sensitivity now for the first time have an all-natural choice that has been clinically proven to care for their teeth."

With the help of birch trees, mint plants and other natural ingredients, the new toothpaste comes in two refreshing flavors: Soothing Mint and True Mint, a SLS -free option. Tom's of Maine's New Maximum Strength All-Natural Sensitive Toothpaste will be available in stores nationwide in September 2009. The suggested retail price for the 4 oz. tube is $5.99.

About Tom's of Maine

Tom's of Maine is a leader in natural personal care with a longstanding commitment to putting good, socially responsible business practices first. For almost 40 years, the company has donated 10% of its profits back to the community and it encourages employees to volunteer by giving 5% paid time off. Each day, Tom's of Maine employees contribute to high sustainability standards and their ideas from wind power to recycled and recyclable packaging are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and many community organizations to support lasting, positive change that is good for the earth and us all. Right now, Tom's of Maine is looking to reward organizations making a difference in their community by asking the public to help direct funding to the grassroots projects they care about most through it's 50 States for Good program. Visit for more information.

Note: High Resolution Photos of Tom's of Maine New Maximum Strength Sensitive Fluoride Toothpaste can be downloaded from this web page:

SOURCE Tom's of Maine
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. New treatment effective in counteracting cocaine-induced symptoms
2. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
3. Effectiveness of mouse breeds that mimic Alzheimers disease symptoms questioned
4. New study: Pine bark reduces perimenopausal symptoms
5. Cell that triggers symptoms in allergy attacks can also limit damage, Stanford researchers find
6. Clean to Ease Allergy and Asthma Symptoms
7. Antidepressant shows early promise in treating agitation and psychotic symptoms of dementia
8. New study: Pine bark extract reduces ADHD symptoms in children
9. Study finds post-traumatic stress symptoms in adolescent children of cancer patients
10. Study shows autism symptoms can improve into adulthood
11. Common Early-Warning Symptoms of Ovarian Cancer Identified in CDC/Thomson Healthcare Study
Post Your Comments:
(Date:6/26/2016)... ... , ... On June 10-11, 2016, A Forever Recovery, a holistic treatment center ... Breakfast Table in Battle Creek, MI, where the rehabilitation facility is located. This annual ... the world’s leading providers of cereal and other breakfast foods. Its residents often refer ...
(Date:6/25/2016)... ... 2016 , ... Experts from the American Institutes for Research ... June 26-28, 2016, at the Hynes Convention Center in Boston. , AIR experts ... planning, healthcare costs and patient and family engagement. , AIR researchers will be ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe ... from the David Geffen School of Medicine at UCLA. He trained in Internal Medicine ... his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all ... brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016  Guerbet announced today that it has been ... Award . One of 12 suppliers to ... its support of Premier members through exceptional local customer ... commitment to lower costs. ... our outstanding customer service from Premier," says Massimo ...
(Date:6/23/2016)... June 23, 2016 Research and ... Procedure Volumes: Global Analysis (United States, China, Japan, Brazil, ... report to their offering. ... for healthcare business planners, provides surgical procedure volume data ... trends with an in-depth analysis of growth drivers and ...
(Date:6/23/2016)... The Biotechnology industry might still ... great opportunities to investors. assesses the recent performances ... XON ), Vertex Pharmaceuticals Inc. (NASDAQ: ... ARNA ), and Regeneron Pharmaceuticals Inc. (NASDAQ: ... your complimentary trade alerts at: ...
Breaking Medicine Technology: