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Tom's of Maine is Good to Your Sensitive Teeth and the Planet
Date:8/25/2009

KENNEBUNK, Maine, Aug. 25 /PRNewswire/ -- If you're one of the millions of Americans that have sensitive teeth, you know that the discomfort can really get in the way of enjoying your morning coffee or a bowl of ice cream. This summer, Tom's of Maine is offering consumers the first all-natural fluoride sensitive toothpaste with the added benefit of environmentally sensitive packaging and manufacturing.

A first in the oral care category, Tom's of Maine Maximum Strength Sensitive Toothpaste combines cavity protection with naturally-sourced potassium nitrate to soothe sensitive teeth and deliver effective oral care without additives, artificial preservatives or harsh chemicals. Tom's uses uniquely sourced potassium nitrate from naturally occurring nitrate ore rather than synthesizing it from the chemicals like ammonia and nitric acid. Potassium nitrate is the same effective FDA-approved ingredient for pain relief used in leading brands but with this innovation Tom's of Maine is the only brand to source it from nature.

For the growing number of Americans suffering from sensitive tooth pain, this is the first natural solution with the cavity protection of fluoride. As active ingredients, potassium nitrate reduces and relieves sensitivity pain caused by the exposed dentin on the tooth surface, while the fluoride safely and effectively prevents tooth decay. In two independent clinical studies, 100 percent of participants reported reduced sensitivity after using Tom's of Maine sensitive toothpaste. Like all Tom's of Maine products, no parabens, artificial colors, ingredients, flavors or sweeteners are in the new Maximum Strength Sensitive Toothpaste.

At Tom's of Maine, every level of the organization is committed to promoting natural health, caring for the community and giving back to the earth. Behind every Tom's of Maine product is a series of good business pr
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SOURCE Tom's of Maine
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