Social Media Marketing Syllabus
Social Media Marketing - What is Social Media? How does Web 1.0 differ from Web 2.0, and where are the marketing opportunities? How to create the Social Media Marketing (SMM) Plan
Social Media - Friends - Facebook, Linkedin, Google+. How to listen, engage, and deploy an effective social media strategy.
Local Search and Reviews: Google Places, Yelp, and Amazon.com Reviews - getting listed, engaging customers via reviews, being high on the search list.
Twitter: What Twitter is, how to Tweet effectively!
YouTube: leveraging Youtube's special relationship with Google as part of the SEO strategy as well as the social media strategy.
Creating The Social Media Marketing Plan - creating an organized plan defining the social media goals, the opportunities posed by the most relevant media, a step-by-step to do list, and finally a participation and monitoring strategy.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations
Copyright©2012 Vocus, Inc.
All rights reserved