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Small 'neural focus groups' predict anti-smoking ad success
Date:4/25/2012

ges."

This study broadens the use of neuroscience data from predicting individual behavior to predicting the responses of much larger groups of people.

"It seems that the brain can predict the responses of entire populations to ad campaigns," Falk said. "The behavior of people whose brains are never examined may be inferred from the brains of a small 'neural focus group.'

"These findings could help us improve the success of campaigns. In the long run, we hope this will help us fight cancer and other preventable diseases."


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Contact: Diane Swanbrow
swanbrow@umich.edu
734-647-9069
University of Michigan
Source:Eurekalert

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