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Putting the Dietary Guidelines for Americans into Action: Behavior-Directed messages to Motivate Parents Published in the Journal of the Academy of Nutrition and Dietetics
Date:2/22/2013

Washington, D.C. (PRWEB) February 22, 2013

The results of a three-phase examination of effective behavior-related dietary guidance messages that can be used to assist parents in achieving healthful lifestyles for themselves and their families has been published in the Journal of the Academy of Nutrition and Dietetics (JAND). Phases I and II of the research appear in the February 2013 issue, while Phase III is available online ahead of print and will appear in the March 2013 issue.

The research was sponsored by the Dietary Guidelines Alliance, a private-public partnership among leading food, nutrition and health societies and industry organizations, in liaison with the U.S. Departments of Agriculture and Health and Human Services. The study consisted of observational research, focus group studies and a web-based survey of parents with children ages 2-17, that were designed to develop and refine messages and determine parents’ intent to implement recommendations. The research was conducted between August and November 2010, in advance of the release of the 2010 Dietary Guidelines for Americans (DGA) in June 2011.

“This research is groundbreaking because it focuses on discovering those behavior-directed messages that can motivate parents to make dietary and physical activity improvement for themselves and their families,” said Marianne Smith Edge, MS, RD, LD, FADA, Senior Vice President, Nutrition & Food Safety, International Food Information Council Foundation. “The results suggest that health professionals must pay attention to both scientific and consumer research in developing programs designed to bring about positive change.”

The web-based survey, completed by 1,615 parents, tested multiple messages, developed for each of six core concepts (Calories, Physical Activity, Energy Balance, Portion Size, Higher-Calorie Foods and Beverages, and Nutrient-Rich Foods and Beverages) and was designed to valida
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