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Purchasing Director at The Icebox Appointed to Advertising Specialty Institute Leadership Advisory Board
Date:1/27/2010

Frannie Spector, Director of Purchasing at Atlanta-based promotional products and corporate apparel distributor, The Icebox, was recently chosen to serve on the Marketing, Public Relations, and Industry Research Advisory Board of the Advertising Specialty Institute (ASI), the largest media and marketing organization serving the advertising specialty industry.

(PRWEB) January 27, 2010 -- Frannie Spector, Director of Purchasing at Atlanta-based promotional products and corporate apparel distributor, The Icebox, was recently chosen to serve on the Marketing, Public Relations, and Industry Research Advisory Board of the Advertising Specialty Institute (ASI), the largest media and marketing organization serving the advertising specialty industry.

The mission of the ASI’s Marketing, Public Relations, and Industry Research Advisory Board is to help improve the marketing and public relations efforts of the industry. The 12-member board will focus on helping to better educate end-buyers about the power of promotional products.

“My vision for the industry is to educate and brand the industry to show end-users how effective promotional products are to a marketing campaign,” stated Spector. “They’re not just trinkets and tchotchkes, they are part of a marketing entity that completes the 360-degree marketing circle. I would like to see our end users view us as a marketing partner, one that complements their traditional marketing. Sixteen years in the promotional products industry has shown me that we can be a key component of our clients’ marketing efforts, not just a place to get ‘stuff.’” You may want to cut down the quote a little.

Spector’s industry experience includes administrative work, merchandising, purchasing, sales, and niche marketing. In addition to welcoming the opportunity to be of service to the
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