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Novartis and Sony Pictures Television International's Latin American Advertising Sales Group Launch Partnership to Create Multi-Media Platform for Breast Cancer Awareness, Detection, and Treatment in Latin America
Date:2/27/2008

ost 50 networks in more than 130 countries reaching more than 300 million households worldwide. SPTI is a Sony Pictures Entertainment company.

About the American Cancer Society

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering, and preventing cancer through research, education, advocacy, and service. Founded in 1913, the Society has local offices in 3,400 communities, involving nearly three million volunteers across the United States.

The American Cancer Society's international work focuses on capacity building of civil society and on collaborating with other cancer-related organizations across the globe to carry out its mission. The American Cancer Society is well-positioned to assist both public and nonprofit organizations in Latin America through the provision of patient information, training, and institutional capacity building. In Latin America, the American Cancer Society has a robust program of training, technical assistance, and grants for leading cancer nongovernmental organizations (NGOs). Areas of particular interest are early detection, patient advocacy, and collaboration.

Contacts: Ron Sato

Sony Pictures Television International

+1 310 244 4687

ron_sato@spe.sony.com

Martin Forrest

Novartis

+1 862 778 5438

Martin.forrest@novartis.com


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SOURCE Sony Pictures Television International
Copyright©2008 PR Newswire.
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