Navigation Links
Novartis and Sony Pictures Television International's Latin American Advertising Sales Group Launch Partnership to Create Multi-Media Platform for Breast Cancer Awareness, Detection, and Treatment in Latin America
Date:2/27/2008

MIAMI, Feb. 27 /PRNewswire/ -- Novartis and Sony Pictures Television International's (SPTI) Latin American advertising sales group today launched "SER," a breast cancer prevention and early detection campaign in support of Latin American women. The groundbreaking campaign combines Novartis' resources and expertise in oncology and SPTI's powerful media reach to assist Latin America women in their fight against breast cancer. The campaign is called "SER," which means "to be" in Spanish, to signify the strength required to "just be" by those going through breast cancer and the support they receive from loved ones, whether it's to be strong, to be sad, to be hopeful, or to just be comfortable in their own skin as they go through treatment.

Breast cancer is the most common cause of cancer-related death for women worldwide and is the leading cause of death for women in South America. Recognizing that the challenge of breast cancer is beyond the capacity of any one partner or sector to address, "SER" is a groundbreaking campaign to build an online community where women can access a wide spectrum of expertise and resources they need to understand, detect, and treat breast cancer, and to promote it via the cable television channels for which SPTI handles the advertising sales in Latin America, including Sony Entertainment Television (SET), E!, A&E, AXN, Casa Club TV, MGM and The History Channel.

"Novartis is proud to join this partnership as the philosophy of the 'SER' campaign is consistent with our belief that the greatest improvements in health are achieved when companies operate in concert with other interested parties such as governments, charities, and the medical community," said Dr. Luis Villalba, president of Novartis Latin America.

"By combining science, patient services, and the media in the 'SER' campaign Sony Pictures Television International and its other partners are creating a powerful new model for corporate social responsibility
'/>"/>

SOURCE Sony Pictures Television International
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3 4

Related medicine news :

1. Watson and Novartis Settle Lawsuit Over Exelon(R) Patent Litigation
2. Novartis Vaccines to Host Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
3. Novartis Vaccines Partners With RediClinic for Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
4. Colorado Influenza and Pneumococcal Alert Coalition (CIPAC) Partners with Novartis Vaccines for Holiday Vaccination Clinic, Making Influenza Vaccination Convenient for Shoppers
5. Novartis Vaccines Launches National Gift-Giving Program to Help Protect Loved Ones by Reserving an Influenza Vaccination
6. Interactive Patient Television Drives Patient Satisfaction, LodgeNet Healthcare Study Shows
7. Lifetime Television Launches Third Annual Dont Skip a Beat Multi-Platform Heart Health Awareness Initiative
8. Sharing Miracles Television Program to Feature North Carolina State Womens Basketball Coach Kay Yow
9. Emmy(R)- and Golden Globe(R)-Nominated Actress Marcia Cross and Lifetime Television Deliver 20 Million Online Petition Signatures to Capitol Hill to Urge Congress to Stop Drive-Through Mastectomies
10. Technique enhances digital television viewing for visually-impaired
11. Sharing Miracles Television Program Extends Reach Across America: First Episode Features Former White House Press Secretary Tony Snow
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/29/2015)... Abington Hospital – Jefferson Health ... hospitals in the nation to join the ... and work toward achieving the Baby-Friendly USA© designation. ... on maternity care practices leading to Baby-Friendly designation. ... Prevention, EMPower is aimed at increasing breastfeeding rates ...
(Date:5/29/2015)... On May 21, 2015, Elle Magazine in article titled ... Botox ?” reported on the four most commonly searched beauty ... to determine these results and then sought expert help to ... example, is how to keep neck skin tight . ... the appropriate age to start receiving Botox injections . ...
(Date:5/29/2015)... The Healthcare Delivery Institute at HORNE ... Training Program (ATP) in Healthcare Delivery Improvement. The ... health care organization ranging from clinicians to CFOs, ... quality improvement in the health care environment. The ... internationally recognized Advanced Training Program at Intermountain Healthcare. ...
(Date:5/29/2015)... 29, 2015 The print component of ... circulation of approximately 250,000 and an estimated readership of ... vast social media strategy, and across a network of ... digital version of the campaign, click here. ... publication. Inside, the actress, model and producer details her ...
(Date:5/29/2015)... Shaila Jiwa, a physiotherapist from Burnaby ... stated in a new announcement that patients of urinary ... commonly seen as a tabooed topic to talk about ... like Shaila Jiwa try to encourage people to come ... is a condition that can be classified under two ...
Breaking Medicine News(10 mins):Health News:Abington Hospital Selected to Join Baby-Friendly Hospital Initiative 2Health News:Botox, Wrinkles and Double Chins: The Most-Asked Beauty Problems According to Google 2Health News:HORNE LLP’s Healthcare Delivery Institute Graduates Class from the Advanced Training Program 2Health News:Patients of Urinary Incontinence Should Not "Hide And Suffer," States Physiotherapist from Burnaby Physiotherapy Clinic 2
... , CHICAGO, July 16 GoHealthInsurance ... for quality health insurance, through a network of technology-enabled health insurance ... Owens as Senior Vice President. , , ... insurance, health care and financial industries, and has significant expertise in ...
... 16 Immucor, Inc. (Nasdaq: BLUD ), a ... transfusion industry, today announced that Geoffrey S. Crouse has been ... , In this newly created position, ... as well as sales, marketing and customer service. Mr. Crouse ...
... genes alone aren,t destiny, study finds , THURSDAY, July ... problems are influenced by both genetic and environmental factors, ... on genetic and environmental influences on behavior was often ... of psychiatry, psychology, and human and molecular genetics at ...
... , , BATON ROUGE, ... first of four new facilities designed to help the organization boost ... new Red Cross buildings, located in Baton Rouge, LA, Tallahassee, FL, ... by a $25 million gift from the Kuwaiti people through the ...
... Ohio, July 16 Bedford Laboratories(TM), a division of Ben Venue ... USP. This product is AP rated and is equivalent to ... to treat several types of infections caused by susceptible bacteria. , ... http://www.newscom.com/cgi-bin/prnh/20070809/CLTH157LOGO ) , , ...
... spread, CDC says , THURSDAY, July 16 (HealthDay News) ... of infant illness in the United States, could be ... where infections are likely to spread and by the ... A team including scientists from the U.S. Centers for ...
Cached Medicine News:Health News:GoHealthInsurance Announces Appointment of Mike Owens as Senior Vice President 2Health News:Immucor Appoints Chief Operating Officer 2Health News:Teen Behaviors Stem From Genetics, Environment 2Health News:Gulf Coast Residents to Benefit From Gift of Kuwaiti People 2Health News:Bedford Laboratories(TM) to Begin Shipping Ceftriaxone for Injection USP 2Health News:New Insights Could Help Shield Babies From Diarrhea Bug 2
(Date:5/29/2015)... 29, 2015  The annual customer satisfaction survey of ... EMR as #1 across all specialties. Every year, ... conducts a poll of EHR users and publishes an ... Praxis EMR topped 348 other systems, ... based criteria used by Black Book. In addition to ...
(Date:5/29/2015)... 2015 /CNW/ - Covalon Technologies Ltd. (the "Company" or ... is delighted to announce its financial results for ... includes revenue for three months of $2,180,276 and ... advanced wound care product sales for the three ... to $1,742,672 compared to $1,400,065 for the same ...
(Date:5/29/2015)... 2015 Amgen (NASDAQ: AMGN ) ... 3, global, randomized, placebo-controlled trials evaluating AMG 416, ... hyperparathyroidism (SHPT) in patients with chronic kidney disease ... endpoint, demonstrating that a greater proportion of patients ... than 30 percent reduction in parathyroid hormone (PTH) ...
Breaking Medicine Technology:Praxis EMR Ranks #1 for Physician Satisfaction in Black Book's 2015 Survey of Solo and Small Practices 2Covalon Announces Strong Second Quarter Results 2Covalon Announces Strong Second Quarter Results 3Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 2Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 3Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 4Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 5Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 6Amgen Presents Pooled Phase 3 AMG 416 Data For The Treatment Of Secondary Hyperparathyroidism In Patients With Chronic Kidney Disease 7
... 14, 2011 The Infectious Disease Research Institute (IDRI) ... from the Bill and Melinda Gates Foundation for "Chemical ... tuberculosis." The purpose of the grant is to identify ... drug development, with the ultimate goal of producing new ...
... Puritan Medical Products Company, the leading manufacturer of ... America, has announced the introduction of a new ... HydraFlock ™ and UltraFlock™ swabs both offer superior ... Both products are patent pending in ...
Cached Medicine Technology:IDRI Awarded Grant from Bill and Melinda Gates Foundation to Identify Candidates for Novel TB Drugs 2Puritan Medical Products Introduces New Patent Pending Flocked Swab Technology 2
Terumo's Optitorque offers superior torque and precision control. It's patient-friendly, high torque design makes it the catheter of choice for demanding angiography....
Jography angiographic catheter has a new material combination, a patented angled weld, a flat wire braid design with a XXL lumen. It also has an atraumatic soft tip....
Femoral selective catheter. Catheter material used is polyurethane (TRICOR). Guidewire campatibility is 0.038". Packaging 5/Box....
Femoral selective diagnostic catheter. The material used is nylon (VESTANTM). All selective shapes have thrulumen design. Guidewire campatibility is 0.038". Packaging 5/Box....
Medicine Products: