Navigation Links
New Study Shares Benchmarks for Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
Date:2/16/2009

CHAPEL HILL, N.C., Feb. 16 /PRNewswire/ -- New research has shown that 78 percent of companies continue to utilize their medical science liaison (MSL) resources to maximize growth potential for post-launch activities. As laws continue to restrict relationships between pharmaceutical companies and physicians, finding the right way to time, build and maintain relationships can have a dramatic impact on a products success and company profit levels. Many organizations wonder if they are using their MSL resources to the right capacity. Nearly two-thirds of companies prefer a closer relationship of one manager to 10 or fewer medical specialists. However, a full third of companies move in the other direction with managers overseeing 11 to 16 or more liaisons. This research uncovers benchmarks from industry leaders regarding the optimal size, mix and service frequencies of these elite medical specialist groups in an effort to build strong, productive relationships.

To view the study abstract or complimentary summary of the full report "Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders" click on the following link

http://www3.best-in-class.com/rr980.htm.

In a benchmarking study that included such influential companies as Astrazeneca, Boehringer Ingelheim, Eli Lilly, Genentech, Janssen, Medtronic, Novartis, Novo Nordisk, Shire and many others, a variety of key topics were covered, including:

  • Pre-Launch Service Activities
  • Post-Launch Service Activities
  • Drivers of Group Size & Focus
  • Structuring & Aligning Field-Based Liaisons With Sales Organizations
  • Optimal Call Frequencies and Service Levels with Thought Leaders

Among the key tools for implementation and evaluation given in this report are:

  • Market Monitoring Systems
  • Competition Monitoring
  • Liaison Value Tracking
  • Liaison Sales Force Size Determinants
  • Product Lifecycle
  • Thought Leader Coverage
  • Franchise Objectives
  • Revenue Levels
  • Call Frequency
  • Sales Force Productivity
  • Liaison Productivity

For more information on this study or the Best Practices, contact Ben Gregory at bgregory@best-in-class.com or (919) 767-9160. To access a full copy of the report or download a free excerpt, click the following link: http://www3.best-in-class.com/rr980.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Penn study finds pro-death proteins required to regulate healthy immune function
2. New study shows promise in reducing surgical risks associated with surgical bleeding
3. Study, meta-analysis examine factors associated with death from heatstroke
4. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
5. Study says COPD testing is not measuring up
6. Preclinical study suggests organ-transplant drug may aid in lupus fight
7. Ability to cope with stress can increase good cholesterol in older white men, study finds
8. High alcohol consumption increases stroke risk, Tulane study says
9. Mailman School of Public Health study examines link between racial discrimination and substance use
10. Pitt study finds inequality in tobacco advertising
11. Stanford study highlights cost-effective method of lowering heart disease risks
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... ... While a significant number of women and men with eating disorders report a ... that best predicts the development of an eating disorder. , At the ...
(Date:2/8/2016)... (PRWEB) , ... February 08, 2016 , ... ... excited to share this important news! AHCC and the Home Health and Hospice ... Clinic, CMS' designee for official ICD coding guidance and clarifications, to address concerns ...
(Date:2/8/2016)... ... February 08, 2016 , ... The schedule is ... this country. The AutismOne 2016 Conference, which is being held May 25-29 at the ... hear elsewhere about helpful interventions and causes of chronic illness in children. , Very ...
(Date:2/7/2016)... Dallas, Texas (PRWEB) , ... February 07, 2016 ... ... its new MyDecision™ program. MyDecision™ empowers employers and organizations with the tools and ... , MyDecision™ combines three elements to cut the cost of providing employee healthcare ...
(Date:2/6/2016)... ... February 06, 2016 , ... With the FCPX LUT: Summer ... grades to their footage. A LUT is a Lookup Table that contains a mathematical ... color indicated by the table. By manipulating each pixel, LUT's can change each color ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... 8, 2016   HighPoint Solutions today ... (NRG),s pharmacovigilance technology services division.  NRG is a ... an Oracle Argus Specialized partner, providing drug safety ... companies. --> --> ... sciences capabilities and provides a global scale and ...
(Date:2/8/2016)... part of a major growth and expansion initiative, Dune Medical ... Chmura as President of Dune Inc., its U.S. division. ... experience in the medical device space will play a large ... --> --> In her new ... and operational functions in the U.S. She is tasked with ...
(Date:2/8/2016)... Feb. 8, 2016 Velano Vascular, a medical ... hospitalized patients and their practitioners, announced today that the ... Velano will use the proceeds from this financing, an ... in January 2015, to support the development and commercialization ... pediatric populations. Philadelphia , ...
Breaking Medicine Technology: