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New Kantar Health Data Show Number of Newly Diagnosed Breast Cancer Patients in China Will Surpass U.S. by 2015
Date:9/30/2013

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  • “Historically, China has had one of the lowest incidence rates of breast cancer, especially when compared with Western countries,” said David Robinson, Vice President, Kantar Health. “However, incidence has risen much more quickly over the past two decades than it has in other countries, mainly due to the general aging of the population and increased adoption of Westernized diets. Our data suggest that these factors will likely lead to continued increases in incidence.”

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    CancerMPact® is an invaluable oncology decision support resource for market analysis, strategic planning and identification of commercial opportunities in the U.S., Western Europe, Japan and China. This resource is composed of web-based integrated modules: Treatment Practices and Evolution (Treatment Architecture and Future Trends and Insights) and Patient Metrics (Patient Metrics – G7, Patient Metrics – Expanded Markets and Biomarker Analysis).

    About Kantar Health
    Kantar Health is a leading global healthcare consulting firm and trusted advisor to many pharmaceutical, biotech, and medical device and diagnostic companies worldwide. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership.

    Kantar Health deeply understands the influence of patients, payers and physicians, especially as they relate to the performance and payment of medicines and the delivery of healthcare services. Its 700+ healthcare industry specialists work across the product lifecycle
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