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Mediware Completes Acquisition of Integrated Marketing Solutions

tals, with the clinical management capabilities provided in LifeTrak, will provide end-to-end donor center support and a ClosedLoop environment that streamlines donor center efficiency."

The IMS product line includes the following products that can be licensed individually on a contract basis:

-- RecruitAssist: personalized online environment allowing blood centers

to manage their recruitment efforts and donors to view drive schedules,

schedule appointments, and review their donation histories.

-- CallAssist: tele-recruiting and Donor Relationship Management (DRM)

product that enables telerecruiting staff with all relevant donor

information including contact data, donation histories, loyalty program

status, mobile drive data and web activity.

-- OrderAssist: online supply and inventory manager that electronically

processes orders and tracks delivery status for blood centers and


-- QualityAssist: an online customer service environment facilitating

interaction and communication between donors and blood center staff.

-- CoordinatorAssist: loyalty-driven online software to help blood drive

coordinators plan and manage events at their companies or for their


-- DriveAssist: online automated systems to help schedule, promote and

manage mobile blood drives.

-- SalesAssist: online sales force automation software to manage sales

activities, increase sales effectiveness and monitor business


Mediware has long been a leader in the clinical systems supporting donor centers and the Company's LifeTrak(R) product supports more than 65 facilities. LifeTrak, which includes LifeTrak Donor, LifeTrak Lab and LifeTrak Distribution, is 510(K) cleared as a medical device.

About Mediware

Mediware delivers blood and medication management software systems that encapsulate inf

SOURCE Mediware Information Systems, Inc.
Copyright©2007 PR Newswire.
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