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MTV'S GYT Campaign Spurs Nationwide Movement to 'Get Yourself Tested'
Date:6/2/2009

to eliminate taboos and stigmas surrounding STDs and STD testing. GYT will continue throughout 2009 as an extension of MTV and Kaiser's Emmy and Peabody-winning "It's Your (Sex) Life" partnership to promote responsible decision making about sex.

Since 1997, the Kaiser Family Foundation and MTV have partnered on an extensive, Emmy and Peabody Award-winning public information campaign on HIV/AIDS, other STDs and related sexual health issues. The partnership includes targeted public service advertisements (PSAs), entertainment and other special programming, news segments, and free resources, including an informational guide developed especially for the campaign, and an extensive website www.itsyoursexlife.com.

For more information on GYT, please visit www.GYT09.org.

(1) http://www.ashastd.org/learn/learn_statistics.cfm, Cates JR, Herndon NL, Schulz S L, Darroch JE. (2004). Our voices, our lives, our futures: Youth and sexually transmitted diseases. Chapel Hill, NC: University of North Carolina at Chapel Hill School of Journalism and Mass Communication.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the fi
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