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MTV'S GYT Campaign Spurs Nationwide Movement to 'Get Yourself Tested'
Date:6/2/2009

anned Parenthood GYT's critical health care message reached more than 20,000 people," said PPFA President Cecile Richards. "Combine that with the viral nature of the campaign and the early numbers our health centers are reporting and we know we've found an innovative tool to reach teens and young people in a way that they will listen, learn, and, then, make healthy choices."

According to the Centers for Disease Control and Prevention (CDC), of the approximately 19 million new STDs (also referred to as sexually transmitted infections or STIs) that occur every year in the U.S., about half are among those 15 - 24 years of age. Since STDs often have no symptoms, most of those who are infected don't know it. Lack of information, misconceptions and social stigma keep many people from getting tested. Others may mistakenly believe they have been tested as part of general health care. Testing for chlamydia and gonorrhea, two of the most commonly reported STDs, is easier than ever before with many clinics now offering urine-based tests. Rapid HIV tests can provide results in as little as 20 minutes with a swab inside the mouth. Diagnosis and treatment of STDs is critical to safe guarding personal health, fostering sexual responsibility and addressing the wider STD epidemic.

The GYT: "Get Yourself Tested," campaign was launched to normalize and promote routine testing for STDs among Americans under age 25, with an emphasis on screening for two of the most common STDs, Chlamydia and Gonorrhea, and also for HIV, the most serious STD. From "OMG" to "LOL," acronyms saturate young people's everyday vernacular, acting as common methods of communication. Playing off mobile and Web slang, GYT is an easy way for young people to talk about sexual health and getting tested for STDs. GYT aims to help young people internalize the risk of STDs -- as individuals and as a generation -- seeking
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SOURCE MTV
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