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MTV'S GYT Campaign Spurs Nationwide Movement to 'Get Yourself Tested'
Date:6/2/2009

esources through GYT's online and mobile tools.
  • During just two days of $5 testing, Planned Parenthood of the Rocky Mountains conducted 2,754 chlamydia and gonorrhea tests, compared to the usual average of 156. Additionally, the Planned Parenthood Association of Bucks County experienced an over 60 percent increase in women tested for chlamydia, and at Planned Parenthood of Illinois, 51 percent more men were tested for both gonorrhea and chlamydia.
  • An all-star collective of pop culture personalities carried the GYT message far and wide, from Soulja Boy tweeting "WTF is GYT" to nearly 200,000 fans on Twitter to Perez Hilton's GYT video generating over 1,000 comments. Flo Rida, The All-American Rejects, Asher Roth, N.E.R.D., Santigold, Joanna Garcia, Kid Sister, Chester French and Joy Bryant also promoted GYT via their social marketing networks, spreading the word and urging young people to GYT.
  • GYT Community Kits were distributed to over 1,500 clinics, youth organizations, public health departments and other groups across the country to provide programming materials and resources for local efforts to encourage STD testing.

  • "The results speak for themselves. Young people around the nation heard the GYT message in April and went out to get tested," said Stephen Friedman, GM of MTV. "GYT will continue to live as part of It's Your (Sex) Life, and as young people continue to carry the GYT banner forward so that eventually every sexually active person under the age of 25 gets tested for STDs."

    "We're very encouraged by the early results of GYT, especially the marked increase in testing at the local clinics and health centers that participated in the effort," said Tina Hoff, Vice President and Director, Entertainment Media Partnerships, Kaiser Family Foundation.

    "Through more than 450 public outreach and education events across the country, Pl
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    SOURCE MTV
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