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MTV'S GYT Campaign Spurs Nationwide Movement to 'Get Yourself Tested'
Date:6/2/2009

  • Planned Parenthood Health Systems in North Carolina and South Carolina experienced a more than 100 percent increase in clients (both male and female); in the St. Louis Region, Planned Parenthood reported a 100 percent increase in less-likely-to-test males, as well as a 61 percent increase in female clients.
  • At campaign launch, "GYT" was one of the most-searched terms on Google, most-discussed videos on YouTube and also generated significant attention on Twitter. GYT-related videos have now been streamed over 400,000 times. Thousands continue to track and engage with the campaign on Facebook and Twitter.
  • Testing for gonorrhea among men and women increased in multiple markets. In fact, Planned Parenthood of Georgia experienced a 64 percent increase in the number of men tested for gonorrhea, while at a Planned Parenthood in South Central New York, the number of women tested for gonorrhea rose nearly 70 percent.
  • At Planned Parenthood of Greater Iowa, the number of men tested for HIV more than doubled. The Planned Parenthood of South Texas and the Greater Memphis Region also experienced marked increases in male HIV tests, with a nearly 40 percent increase in the region. Planned Parenthood in Southwest and Central Florida, Indiana, Northern New York, and Southeastern Pennsylvania, to name a few, showed significant increases in the number of women tested for HIV. In fact, Planned Parenthood of Indiana, 45 percent more women were tested for HIV this April over last year.
  • GYT09.org, the campaign's Web hub, provided information to nearly 300,000 unique visitors during April, serving as a resource for facts about STDs; talking tips on how to discuss STD testing with partners and healthcare providers; and connecting young people to nearby testing centers and other resources. Tens of thousands of young people accessed local testing r
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SOURCE MTV
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