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LSD Reports LED Lighting Display at Superbowl XLVII on Mercedes-Benz Superdome in New Orleans
Date:1/19/2013

m cost was paid for from out of an $85 million program budget approved by the Louisiana Stadium and Exposition District board, as a part of a renovation or rebranding of the Superdome and other facilities following the devastation in the Louisiana area from the 2005 Hurricane Katrina disaster.

The NFL contenders for Superbowl XLVII will be determined on Sunday, January 20th by way of the NFC Conference Championship game between the Atlanta Falcons and the San Francisco 49’ers, followed by the AFC Championship game between the New England Patriots and the Baltimore Ravens. The winners of those games will then battle in the 2013 Superbowl Championship game for the coveted Lombardi Trophy and the distinction of being the undisputed World Champions for this past years NFL season.

CBS will be broadcasting the game and is expecting to surpass last year’s record 111 million viewers in the US and 167 million total viewers world-wide, and is subsequently reported to be asking $3.8 million for a 30 second commercial slot during the game. That said, the best marketing may very well be that which will be displayed by LED lighting on the exterior of the Superdome itself, as it is sure to get a significant amount of attention from the customary aerial views provided by the blimp before, during and after the game. LED technology is once again proving to play a significant role in the future of advertising and marketing.

Companies like LED Sign Displays (LSD) are providing LED technology for marketing and advertising in all aspects of business, including professional sports. LED signs, electronic message centers, video display screens and now LED lighting are quickly becoming a major element in any successful advertising program
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