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L'Oreal Paris Celebrates Ten Years of Hope and Healing
Date:9/11/2007

New 'Color of Hope' Jewelry Collection Donates 100% of Net Profits to The

Ovarian Cancer Research Fund

NEW YORK, Sept. 11 /PRNewswire/ -- L'Oreal Paris proudly commemorates the 10th anniversary of its partnership with The Ovarian Cancer Research Fund (OCRF) and its ongoing commitment to women's health and empowerment causes. Over the past decade, L'Oreal Paris has offered hope to the tens of thousands of women afflicted with ovarian cancer, helping raise over $13 million dollars to advance research, increase awareness and ultimately find a cure.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070911/NYTU078 )

In celebration of Ovarian Cancer Awareness Month this September, L'Oreal Paris is adding two new pieces to its Color of Hope Jewelry Collection, a fundraising campaign benefiting OCRF. The two new pieces designed exclusively for this initiative - a sterling silver Pave Pendant with Chain ($24.95 retail) and sterling silver Pave Earrings ($29.95 retail) - join the signature sterling silver Color of Hope Bracelet ($24.95 retail) and the brilliant 14k white gold & pave Diamond Bracelet ($795.00 retail) that was originally created to commemorate the glamorous and star-studded 2006 L'Oreal Legends Gala. All four pieces feature an "O"-shaped clasp that can be viewed as a circle representing life, endurance, love or a symbol for ovarian cancer. The collection is a simple way for women everywhere to visibly and tangibly help the fight against this most deadly of women's cancers. L'Oreal Paris is donating 100% of all net profits ($5.00 for each sterling silver item and $150.00 for the diamond bracelet) from the Color of Hope jewelry collection to OCRF. All of the items from the collection may be purchased online at http://www.lorealcolorofhope.com and at L'Oreal Paris retail stores: C
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SOURCE L'Oreal Paris
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