Navigation Links
Innovative Distribution Makes Purafilter2000 #1 for Consumers and Food & Drug Stores
Date:3/26/2009

HICKORY, N.C., March 26 /PRNewswire/ -- Purafilter2000 was named the top selling air filter in the food and drug category for the third year running by The Nielsen Company. Purafilter2000 says its game-changing business model is fueling major growth.

Purafilter2000's unique direct-to-store distribution approach has led to its current 42.6% market share in grocery stores and 33% share in drug stores, making it number one. Beyond that, Purafilter2000 says its strategy is driving growth in the air filter category itself. This makes air filters highly profitable for stores and vastly expands consumer access to a product important to a healthy home. With its pleated filters that trap 20 times more particles than standard fiberglass filters, Purafilter2000 has expanded to more than 7,000 retail stores and is searching for more.

"We changed the game with a product that was previously difficult to stock for stores and inconvenient for the consumer to find," said Mark Shaw, Purafilter2000 Vice President of Sales & Marketing. Purafilter2000 trucks deliver over 30 different filter sizes right to stores - in combinations that precisely meet customer's needs based on individual store data.

"Our store partners are seeing major growth and profits for this product. Now we have stores that are happy to devote up to eight feet of shelf space to air filters," said Shaw.

Previously, air filters were purchased in hardware or home improvement stores. Grocery and drug stores had difficulty making room on the shelf for all the sizes necessary to meet consumers' needs. The category languished. Traditional warehouse-to-store delivery systems simply could not deliver the precise products each store needed. Purafilter2000 changed that by mapping sales within the aisle down to the individual store. Their distribution system reports and analyzes SKU sales by store. They deliver filters orders that precisely fit what consumers are buying by neighborhood.

The result is steady growth for the category, stores and for Purafilter2000. Nielsen confirms the air filter category is still one of the fastest growing GM categories. Despite the economy, the category still grew by 3.3 % in 2008 and is set to exceed $200 million this year. Purafilter2000 sales outperformed the category growth overall last year.

"If you want to profit in this fast-growing category, we see Purafilter2000 in your future," said Shaw.

www.purafilter2000.com

CONTACT: Mark Shaw, Purafilter2000, +1-702-386-0703, mshaw@purafilter2000.com


'/>"/>
SOURCE Purafilter2000
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Recession-resistant Marketing Requires Innovative Steps
2. Innovative Sports Supplement Firm Muscles Up to General Nutrition Centers in a New National Partnership
3. PHT to Demonstrate Innovative Medical Payment Solution at HIMSS Conference
4. Innovative Shoulder Surgery Offers Exciting New Option for South Florida Residents with Severe Shoulder Problems
5. Accenx Teams With Cleveland Clinic to Showcase Innovative Opportunities for Healthcare Providers at HIMSS09
6. VITAS Innovative Hospice Care(R) Names Karen Peterson Vice President and Chief Nursing Officer
7. Press Ganey Releases Innovative Report to Assess Culture of Safety in U.S. Hospitals
8. Anthem Blue Cross and Blue Shield in Connecticut Launches Innovative New Program for Cities and Towns
9. Innovative Plans by Major Arizona-Based Developer Sparks Landmark Energy Conservation Legislation in Multiple States to Urge Federal Action at Wall Street Journal Conference This Week with Gore, Google CEO & T. Boone Pickens
10. Adena Shoulder Surgeon Blends Innovative Techniques with Personalized Patient Care
11. Taking the Stress Out of Funeral Planning, FuneralDecisions.com Offers Consumers an Innovative Approach
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/29/2017)... ... March 29, 2017 , ... The Professional Squash Association, the ... New York City-based sports and entertainment marketing firm Leverage Agency as its exclusive ... the Professional Squash Association (PSA), which includes first-time ever title sponsorship, naming rights, ...
(Date:3/29/2017)... ... March 30, 2017 , ... Youth Futures International (YFI) premiered its Serve, ... high school and college students who have participated in the program every summer. ... is now accepting applications for enrollment. Visit http://www.ghana.yfiexperience.org to learn more. ...
(Date:3/29/2017)... Louisiana (PRWEB) , ... March 29, 2017 , ... ... in three Hours at a Walgreens store in Mississippi. AngioGenesis Labs, makers of ... Walgreens Stores in two southeastern states. Ingredients in HeartBoost, an over the counter ...
(Date:3/29/2017)... ... March 29, 2017 , ... Dr. Angela Cotey, a noted general dentist ... new pediatric patients, with or without a referral. Dr. Cotey knows that interceptive ... outcome and experience. When patients receive early treatment, they may achieve straight teeth with ...
(Date:3/29/2017)... , ... March 29, 2017 , ... Curio Wellness ... to announce the finalization of the company’s executive management team with prominent executives from ... operations is Curio Wellness’ Chief Operating Officer, Ted Dumbauld , who has more ...
Breaking Medicine News(10 mins):
(Date:3/29/2017)... , Mar. 29, 2017 Research and Markets ... 2017-2021" report to their offering. ... The global lifestyle drugs market to grow ... The report, Global Lifestyle Drugs Market 2017-2021, has been prepared ... The report covers the market landscape and its growth prospects over ...
(Date:3/29/2017)... ALTO, Calif. , March 29, 2017 Varian ... it will report results for the second quarter of fiscal ... April 26, 2017.  The news release will be followed by ... PT.  The news release and a link to the conference ... www.varian.com/investor .  To access the teleconference call and replay: ...
(Date:3/29/2017)... JOSE, Calif. , March 29, 2017  Designers ... now significantly reduce solution size by 50% and extend ... Q ) power management integrated circuit (PMIC) from Maxim ... wearable PMIC supports a low input voltage of just ... Zinc Air and Silver Oxide, as well as the ...
Breaking Medicine Technology: