Opinionmeter International announces the release of a Survey Kiosk buyer's guide. The guide explains how survey kiosks enable companies to better understand the needs of their customers by capturing real-time in-store customer feedback.
San Leandro, CA (PRWEB) January 5, 2009 -- Opinionmeter International, developer of the award winning customer satisfaction feedback system, recently sponsored the publication of "Gain Valuable Information at the Point of Experience -- Survey Thy Customer". The guide explains how survey kiosks enable companies to better understand the needs of their customers to build loyalty and retention. The guide was published by KioskMarketplace.com, the leading daily news and information portal covering the kiosk and self-service-technologies industry.
"Gathering customer feedback as close as possible to the time the customer experiences the product or service is essential. Combine this with Opinionmeter's ability to deliver that feedback in real-time and you have an extremely powerful management tool for achieving customer service goals and loyalty," said Morgan Strickland, CEO of Opinionmeter International. 'We were pleased to be a part of this comprehensive publication."
The guide details the benefits of deploying a real-time, point-of-experience survey kiosk and offers best practices gleaned from real-world implementations. It also explores the history of survey kiosks, discusses how they work and shows how electronic customer satisfaction feedback surveys can better engage customers and improve customer loyalty and retention.
In addition, the guide includes an overview of available survey systems on the market, their relative costs, and popular added-value features to consider. It also offers guidelines for writing an effective customer survey and tips for maintaining a healthy response rate.
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