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Frost & Sullivan Awards Agfa Healthcare for Brazilian Market Penetration Leadership in 2009
Date:7/30/2009

rooms: productivity and quality improvements and cost reductions. Moreover, the adoption of CRs supports the integration of the radiology department through the implementation of PACS and RIS, a remarkable step for hospitals in Brazil.

As the cost of digital radiography (DR) systems heavily outweighs the cost of computed readers, Brazilian hospitals have been adopting CR systems as a step towards digital radiography. "Agfa has headed this transition process in Brazil and it owns the leadership of the CR segment as it is perceived to have the best customer value versus price ratio," explains Woge.

Also, Agfa adopted a product strategy, positioning its CR in the high-end niche, offering premium maintenance and post sales services to demanding clients. Technical support requires a well trained team, prepared to maintain high performance of equipments. "Due to its experience in diagnostic imaging and its ability to pioneer in the development of IT solutions, Agfa has demonstrated its capacity to support its customers in the challenge of moving from analog to digital solutions," observes Woge.

Taking advantage of its IT expertise, Agfa provides totally integrated solutions to its clients. These bring workflow gains and provide vital patient information to radiologists and health professionals and ultimately enhance quality of care, procedures, speed and management effectiveness.

For the successful strategy adopted, Frost & Sullivan confers upon Agfa HealthCare its prestigious award for Market Penetration Leadership.

About the Award

The Frost & Sullivan Market Penetration Leadership Award is presented each year to the company that has demonstrated excellence in capturing market share within their industry. The recipient has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain
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