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Especially Yours and Paula Young Team up with Diahann Carroll and Jaclyn Smith in the Fight Against Breast Cancer
Date:9/11/2007

WEST BRIDGEPORT, Mass., Sept. 11 /PRNewswire/ -- Breast cancer is the second leading cause of cancer death for women in the U.S., after lung cancer. Approximately 40,460 women in the U.S. will die from the disease in 2007. Approximately 11% of women diagnosed with invasive breast cancer die from the disease within five years.*

Alarmed by such shocking statistics, Especially Yours (http://www.especiallyyours.com), the mail order giant for hair for African American women, has teamed up with Diahann Carroll, who is a breast cancer survivor, and the national spokesperson for the 'Star Campaign' (http://www.starcampaign.org). Sponsored by The Wellness Community, the Star Campaign enables those affected by cancer to honor the carers who have guided them through their cancer journey. The Wellness Community (http://www.thewellnesscommunity.org) is an international non-profit organization dedicated to providing free support, education and hope to people with cancer and their loved ones.

Since 1998, the Especially Yours monthly catalog and website have offered an exclusive line of classic and elegant Diahann Carroll styles. Especially Yours will also make a financial donation to The Wellness Community, and the October 2007 catalog will inform customers on how to get involved in the Star Campaign.

In a separate undertaking, sister brand Paula Young (http://www.paulayoung.com), which offers fashion wigs for Caucasian women, has joined forces with Jaclyn Smith, also a breast cancer survivor, to support the work of Jaclyn's chosen charity, the John Wayne Cancer Institute Breast Center at Saint John's Health Center (http://www.jwci.org). The October 2007 Paula Young catalog will feature a foreword from Jaclyn and tips on the prevention, detection and treatment of breast cancer. Jaclyn's story and further information will be available at http://www.paulayoung.com . Paula Young will also make a financial donation to the charity.

"The statistics are truly shocking. Some of our customers are breast cancer patients who wear our products to cover the hair loss they experience during chemotherapy. So we are joining the fight against breast cancer. We are delighted to begin by teaming up with Diahann Carroll and Jaclyn Smith, two incredible women who've already made a huge difference in the fight," said Jessie Bourneuf, the president of Specialty Catalog Direct, parent company of Especially Yours and Paula Young.

*From the American Cancer Society website.

Please contact:

Katie McIsaac (kmcisaac@scdirect.com / 508 638 7020)

or Simi Belo (sbelo@scdirect.com / 404 642 8032)


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SOURCE Specialty Catalog Corporation
Copyright©2007 PR Newswire.
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