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Emmy(R)- and Golden Globe(R)-Nominated Actress Marcia Cross and Lifetime Television Deliver 20 Million Online Petition Signatures to Capitol Hill to Urge Congress to Stop 'Drive-Through' Mastectomies
Date:1/23/2008

E broadcasts "Desperate Housewives" Saturdays at midnight and this Saturday, January 26, will air a special marathon from 11 a.m. to 3 p.m.

BACKGROUND ON LIFETIME'S EVERY WOMAN COUNTS CAMPAIGN

First launched in 1992 and now in its fifth presidential election cycle, the 2008 Every Woman Counts initiative includes the most extensive on-air programming, digital content and grassroots efforts to date to encourage women to speak out on critical issues, vote and run for office. To expand the effort and reach women everywhere they live, work and play, Lifetime launched the first-ever Every Woman Counts media and advocacy coalition in partnership with REDBOOK, CosmoGIRL!, Marie Claire, celebrities, experts, and hundreds of women's nonprofit organizations representing more than 15 million women from all sides of the political spectrum, including the American Association of University Women, Business and Professional Women/USA, Independent Women's Forum, League of Women Voters, National Organization for Women, RightNOW!, and many others.

BACKGROUND ON LIFETIME

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.


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