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Dreamcloud Productions Says New Sound-Reducing Sleep Mask May Be World’s Best Sleep Aid
Date:12/13/2012

Los Angeles, California, (PRWEB) December 13, 2012

In 1998, travel writer Jim de Cordova invented the first adjustable sleep mask attached to sound blocking, patterned after what he saw in a lucid dream (a pillow wrapped around his head attached to a sleep mask). The invention, patented in 2000 and named the Dreamhelmet, has since become a popular multipurpose sleep tool.

The Dreamhelmet was an overnight media hit. It was introduced on the first Howie Mandel Show of 1999, and The Washington Post Newspaper did a review of the Dreamhelmet in their Sunday Travel Section on June 11, 2000, generating an avalanche of sales for the new sleep phenomenon. Since then, the Dreamhelmet has been featured in more independent media reviews than any other sleep aid, and has appeared many times on national television, including Good Morning America. It is sold directly to the public, via Internet, in eight different styles.

De Cordova has gradually improved the Dreamhelmet, enlarging the patented ‘HiPockets’ to hide passports, cell phones, and alarm watches for a private wake-up call. He made it possible to wear the Dreamhelmet with the sleep mask tucked away, just using the pillow, to read, or watch TV, etc. He also added more light and sound blocking material, and experimented with new fabrics.

In spite of the many improvements, de Cordova was still unhappy with the fact that some customers saw the Dreamhelmet as either being too large, or not blocking enough sound – or both. He found that designing a single-piece, one–size–fits–all item that satisfies everyone was a challenge. The multiple uses he had packed into the Dreamhelmet were hard to fit into a ‘thirty second elevator speech’, before potential customers’ eyes began to glaze over. He decided to develop a simpler sleep mask for mass sales – one more concentrated on just sleep basics, using the lessons learned with the Dreamhelmet.

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