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Doctors Urge Ban on Junk Food Ads During Kids' Shows
Date:6/27/2011

ssued the following statement: "Much of the American Academy of Pediatrics statement regarding an ad ban is based on old or seriously flawed data. Simply put, if advertising caused obesity, why have obesity rates increased while television advertising has dropped significantly?"

The industry statement added, "With the 17 CFBAI industry participants representing a substantial majority of the ads on children's TV programming, the ad mixture has changed for the better, as the [Institute of Medicine] IOM recommended in its 2006 report. Ads to kids now are for yogurt, soup, canned pasta, cereals, and meals with vegetables or fruit, milk or juice."

More information

The Federal Communications Commission has more on media and childhood obesity.

SOURCES: Victor Strasburger, M.D., professor, medicine, University of New Mexico School of Medicine, Albuquerque; Dana Rofey, Ph.D., assistant professor, Weight Management and Wellness Program, Children's Hospital of Pittsburgh; Benard P. Dreyer, M.D., professor, pediatrics, New York University School of Medicine, New York City, and president, Academic Pediatric Association; June 27, 2011, statement, Children's Food and Beverage Advertising Initiative; July 2011 Pediatrics


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