Navigation Links
Doctors Urge Ban on Junk Food Ads During Kids' Shows
Date:6/27/2011

By Amanda Gardner
HealthDay Reporter

MONDAY, June 27 (HealthDay News) -- The nation's leading group of pediatricians is calling for a ban on all junk food and fast food ads during children's television shows as a means of slowing the rising tide of obesity among young people.

In a policy statement published in the July issue of Pediatrics, the American Academy of Pediatrics (AAP) also asks Congress, the Federal Trade Commission and the Federal Communications Commission to eliminate junk food and fast food ads on cell phones and other media, as well as to prohibit companies that make such products from paying to have their products featured in movies.

"Given that we are smack in the midst of an epidemic of child and adolescent obesity, it doesn't seem like all that bad an idea," said Dr. Victor Strasburger, lead author of the statement.

"We have many bans on advertising already," said Dr. Benard P. Dreyer, a professor of pediatrics at New York University School of Medicine in New York City. This latest action identifies just one more toxic thing that children should not be exposed to, he added.

One-third of American children and teens are overweight or obese, double the proportion of 30 years ago, the AAP statement said, and several studies have identified TV watching as a contributing factor.

Watching TV or movies or being engrossed in texting or playing games on a cell phone means that children have less time to run, walk or otherwise exercise and more time to snack, according to the AAP statement.

But what kids are watching also influences their eating habits, and what they're seeing is a preponderance of commercials for high-sugar, high-fat foods. One study found that 98 percent of food ads seen by children on top-rated shows were for junk food. Another study estimated that young people see 12 to 21 food ads every day on average, for a total of up to 7,600 ads a year, the AAP statement noted. And TV or DVD watching also disrupts the quality and length of sleep, a known risk factor for obesity.

The AAP statement reminds pediatricians that they should be asking two critical questions during routine well-child visits: "How much screen time is being spent per day?" and "Is there a TV set or Internet connection in the [child's] bedroom?"

Having a TV set in the child's bedroom seems to have an even more profound impact on children's weight.

"I think [asking these questions] is really an advantageous recommendation," said Dana Rofey, an assistant professor in the Weight Management and Wellness Program at Children's Hospital of Pittsburgh. "Several years ago, the AAP [recommended] that pediatricians track body-mass index. This is the other side of the coin."

"Kids spend an average of seven hours a day with media, and that media potentially affects virtually every concern that parents and pediatricians have about children from sex to drugs to obesity to school achievement," added Strasburger, a professor of pediatrics at the University of New Mexico School of Medicine in Albuquerque. "Spending 20 seconds to ask two media-related questions doesn't seem like that onerous a request."

The policy statement also recommends that pediatricians urge parents to discuss food advertising with their children and discuss healthy eating habits.

And "parents need to understand that the research is now clear and convincing that exposure to screen time is one major factor in child and adolescent obesity," stressed Strasburger. "So if your child is watching five hours of TV a day, his or her risk of being obese is several times increased over a child who watches less than two hours a day, which is what the AAP recommends. If parents would just observe the AAP guidelines about media use, they'd be in great shape and so would their kids."

In response to the AAP recommendation, the Children's Food and Beverage Advertising Initiative issued the following statement: "Much of the American Academy of Pediatrics statement regarding an ad ban is based on old or seriously flawed data. Simply put, if advertising caused obesity, why have obesity rates increased while television advertising has dropped significantly?"

The industry statement added, "With the 17 CFBAI industry participants representing a substantial majority of the ads on children's TV programming, the ad mixture has changed for the better, as the [Institute of Medicine] IOM recommended in its 2006 report. Ads to kids now are for yogurt, soup, canned pasta, cereals, and meals with vegetables or fruit, milk or juice."

More information

The Federal Communications Commission has more on media and childhood obesity.

SOURCES: Victor Strasburger, M.D., professor, medicine, University of New Mexico School of Medicine, Albuquerque; Dana Rofey, Ph.D., assistant professor, Weight Management and Wellness Program, Children's Hospital of Pittsburgh; Benard P. Dreyer, M.D., professor, pediatrics, New York University School of Medicine, New York City, and president, Academic Pediatric Association; June 27, 2011, statement, Children's Food and Beverage Advertising Initiative; July 2011 Pediatrics


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Nudging doctors in intensive care unit reduces deaths
2. Study Finds Equal Number of Errors in Hospitals, Doctors Offices
3. Fit Doctors More Likely to Prescribe Exercise: Study
4. Medicare improved Canadian doctors salaries: Queens University study
5. Top 5 list helps primary care doctors make wiser clinical decisions
6. Abortions generate $95 million a year for Polish doctors as women use illegal private sector
7. Younger doctors prescribe more drugs to reduce heart risk but offer less lifestyle advice
8. Doctors decisions on initial hospital admissions may affect readmission rates
9. Doctors Prescribing Meditation, Yoga More Often
10. Discovery could change the way doctors treat patients with cancer and autoimmune diseases
11. Childrens doctors team up across state lines to fight disease
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Doctors Urge Ban on Junk Food Ads During Kids' Shows 
(Date:2/26/2017)... ... February 26, 2017 , ... ... lab became the world’s first to be ISO/IEC 17025:2005 INAB accredited for Der ... , ISO/IEC 17025:2005 is the globally recognised standard that sets out requirements for ...
(Date:2/26/2017)... , ... February 26, 2017 , ... ... wholesale distribution in North America, today announced it would be offering some it’s ... which prides itself on crafting quality and unique baby clothing/feeding products, will team ...
(Date:2/26/2017)... ... February 26, 2017 , ... ... standard in staffing, scheduling, and reporting for healthcare organizations. This comprehensive and ... the entire staffing process. StaffBridge technology improves staffing efficiency, maximizes resource allocation, ...
(Date:2/26/2017)... Florida (PRWEB) , ... February 26, 2017 , ... ... (PD) patients after receiving cognitive rehabilitation, according to a study released today at ... known that cognitive rehabilitation programs are proven to be effective in improving cognitive ...
(Date:2/25/2017)... ... 25, 2017 , ... FCPX users now have the ability to sharpen a ... ProSharpen Color users have total control over sharpening amount, sharpening radius, threshold, horizontal sharpening, ... spectrum tools users can visually see the color range effected with ease all within ...
Breaking Medicine News(10 mins):
(Date:2/27/2017)... , Israel and TAMPA, Fla. , ... an emerging medical device company focused on developing ... procedures, applauds the members of the FDA,s Circulatory ... for their acknowledgement of the need for cerebral ... "The statements shared by this FDA ...
(Date:2/27/2017)... 2017 Now in its seventh year, ... are most successful at developing and commercialising innovation. ... The Index can ... molecule to two different companies in early phase, which would ... objective analysis of each company,s performance between 2011 and 2016, the 2017 ...
(Date:2/27/2017)... Period October – December 2016 ... to SEK -16.4 (-6.4) million Result after tax amounted to ... after dilution Cash flow from operating activities amounted to SEK ... Period full ... Operating result amounted to SEK -39.5 (-29.5) million ...
Breaking Medicine Technology: