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Casey Gollan Shows How to Use Local Mobile Marketing to Successfully Grow a Business
Date:7/10/2013

check in’ and publicise this fact – and hence the company - via Facebook and Twitter.

Foursquare also allows a company to produce updates for special promotions etc and reward loyal customers via discounts.

Instagram is all about images and can be great for mobile marketing. For instance companies can upload photos of food or clothing which is selling well and put their location and opening hours on the post (ditto with ‘behind the scenes’ photos) or encourage others to upload photos for a particular competition.

Facebook, LinkedIn and Twitter all boast engaging mobile apps, says the Australian business coach. The way to use Facebook in mobile marketing terms is to take advantage of their ‘nearby’ option which recommends businesses close to an individual’s current location. Promotional posts are good too, along with Facebook coupons.

LinkedIn allows businesses to arrange ‘coffee dates’ with potential clients as well as offer promotions via shared groups.

Twitter offers a ‘promoted tweets’ feature which chimes with hashtags, there is also an option to send images direct to Twitter via Smartphones.

QR codes provide individuals with a way of accessing more information in an instant via their Smartphone. For a company they allow it to embed codes into their marketing collateral that tech savvy mobile users can scan. QR codes are very adaptable and can be added to business cards, brochures, posters, and flyers, says the popular coach. Once the code is canned it can direct potential consumers to a landing page with incentives to sign-up for a newsletter or take advantage of a one-time immediate discount on a purchase.

Vine is a mobile app owned by Twitter which allows users to record brief bits of video and share it to their Twitter account or
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