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Casey Gollan Shows How to Use Local Mobile Marketing to Successfully Grow a Business
Date:7/10/2013

(PRWEB) July 11, 2013

Those in the know reckon mobile internet usage could actually exceed desktop usage by 2014. So, it’s essential that businesses wishing to make their mark and get a head start on their competitors tune in to its capabilities now says Gollan in his latest information update How to Use Local Mobile Marketing to Successfully Grow a Business.

With mobile marketing it can be difficult to know where to start, Gollan concedes. Companies can be confused over topics such as which social media site to go into partnership with, how to use geo-location sites and whether QR codes could be beneficial for them. But it’s an area definitely worth pursuing.

He says: “Local mobile marketing is just going to continue to influence how consumers come into contact with your brand. Optimizing your web presence to capture consumers in this area will take your business to new horizons.”

Before a business can become mobile friendly, its first focus should be on its website, which should be mobile friendly ie optimized for smart phone and iPhone use. Most web hosting companies can do this and there are specialist companies out there too.

Better still, with a mobile website companies can add a locally themed URL to their existing brand. For example, the mobile version of karinascupcakes.com could be karinasdallascupcakes.mobi.

Geo-Location sites can take mobile marketing to the next level - provided the right strategies are in place from the outset.

The mobile friendly Foursquare is a prime example of mobile marketing technology which could give businesses a boost locally. It allows a company’s customers to ‘
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