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CONCERTA(R) (methylphenidate HCI) LAUNCHES MOBILE WEB EXPERIENCE TO PROVIDE TOOLS AND SUPPORT FOR ADHD AWARENESS
Date:9/9/2009

ation on the Internet more than doubled between January 2008 and January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

"We know consumers are turning to mobile technology more and more for information, and CONCERTA((R)) is excited to be there with them, especially to provide information on ADHD and our product," said Lars Merk, CONCERTA((R)) product director at McNeil Pediatrics(TM). "The CONCERTA((R)) Mobile Web speaks to both increasing awareness of ADHD and awareness of what consumers want when using technology. We're continually looking for new ways of making therapeutic and product information more accessible to them."

Merk noted that the content is mobile-formatted versions of some of the most popular features on McNeil Pediatrics'(TM) CONCERTA((R)) product Web site, http://www.concerta.net. "As the market leader in pediatric treatment of ADHD, CONCERTA((R)) is committed to being a partner for caregivers of children with this condition, especially in the fall as children head back to school - and we hope the CONCERTA((R)) Mobile Web can be a new, user-friendly resource for both caregivers and adults with ADHD."

About ADHD

Attention Deficit Hyperactivity Disorder (ADHD) is a common and treatable medical condition characterized by inattention, hyperactivity and impulsivity that is estimated to affect about 5 million children and 8 million adults in the U.S. Among other symptoms, a person with ADHD may have trouble sitting still, finishing tasks or following directions. While the exact cause of the condition is still unknown, scientists have focused their research on chemical messengers, or neurotransmitters, in the brain. These messeng
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SOURCE McNeil Pediatrics
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