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CONCERTA(R) (methylphenidate HCI) LAUNCHES MOBILE WEB EXPERIENCE TO PROVIDE TOOLS AND SUPPORT FOR ADHD AWARENESS
Date:9/9/2009

TITUSVILLE, N.J., Sept. 9 /PRNewswire/ -- Attention Deficit Hyperactivity Disorder (ADHD) is estimated to impact up to 20 percent of children(1) and 4 percent of adults in the U.S.(2) Recent studies suggest ADHD is underdiagnosed: researchers estimate up to 20 percent of U.S. school-aged children meet the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) criteria, but only 7.8 percent report receiving an ADHD diagnosis.(3) Meanwhile, it is estimated that just 15 percent of U.S. adults with ADHD have been diagnosed with the condition.(2)

To help elevate understanding of this condition, in the past several years the U.S. ADHD community has targeted September as a month of national recognition for ADHD awareness. In anticipation, McNeil Pediatrics(TM), Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc. and makers of CONCERTA((R)) (methylphenidate HCI), approved for treatment of ADHD in children and adults, is providing an innovative resource for information on ADHD and treatment: the CONCERTA((R)) Mobile Web.

By texting "ADHD" to 87415 on any mobile device -- such as a cell phone, smartphone, personal digital assistant (PDA) or handheld computer -- consumers can access the CONCERTA((R)) Mobile Web. The resource includes background on ADHD in children and adults, an interactive symptom screener from the World Health Organization (WHO), video testimonials from families impacted by ADHD, information on CONCERTA((R)) treatment as well as a CONCERTA((R)) coupon offer. The CONCERTA((R)) Mobile Web also offers one-click convenience to speak with trained professionals about general ADHD and treatment questions at the CONCERTA((R)) ADHD Support Center (also available by calling 1-877-324-ADHD).

This new resource is timely, given that according to a recent comScore, Inc. report, the number of people in the U.S. using their mobile device to access news and inform
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SOURCE McNeil Pediatrics
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