Navigation Links
Blue Cross of California and the California Governor's Council on Physical Fitness and Sports Launch 'Live Like a Champion Tour'
Date:9/25/2007

Statewide mobile outreach program teaches California children the importance of staying active and eating healthy in a fun, interactive way

THOUSAND OAKS, Calif., Sept. 25 /PRNewswire/ -- Blue Cross of California, collaborating with the California Governor's Council on Physical Fitness and Sports, is launching a 14-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy lifestyle choices now and in the future. The "Blue Cross Live Like a Champion Tour" will launch prior to the Los Angeles Dodgers game on Tuesday, September 25th from 5:00 p.m. to 7:00 p.m.

The "Blue Cross Live Like a Champion Tour," featuring a customized SUV, includes interactive games and challenging sports themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout California. Special effort is focused on reaching out to the state's underserved communities.

According to the California Health & Human Services Agency, approximately one in three children in California are obese or overweight. In addition, almost 40 percent of school-aged children are physically unfit. Healthy eating and physical activity are great strategies to help children stay healthy.

Event activities include:

-- Olympic Style Opening Ceremony: Children pledge to put down the remote

and get active.

-- Jerry Rice's Catch Like A Champion: Inspired by Super Bowl champion

Jerry Rice, children dive onto an inflatable mat and make the winning

catch in the end zone, while seeing messages encouraging 30-60 minutes

of physical activity a day.

-- Lisa Leslie's Hoop Like A Champion: Inspired by Olympic basketball

champion Lisa Leslie, children take different basketball shots with

various colored balls representing different healthy foods.

-- Julie Foudy's Kick Like A Champion: Inspired by World Cup champion

Julie Foudy, children shoot multicolored soccer balls representing

fruits and vegetables into a goal to emphasize the importance of a

balanced diet.

-- Misty May-Treanor's Spike Like A Champion: Inspired by Olympic

volleyball champion Misty May-Treanor, children step up to the net and

learn how to spike a volleyball as another way to be active and have

fun.

-- Live Like A Champion Discovery Zone: Children improve on coordination

techniques and learn new skills

-- Toss Like A Champion: Children take shots at various foods in the

refrigerator and knock down the healthy snack choices, reinforcing

balanced nutrition.

-- Eat Like A Champion: Children catch "healthy" vs. "non-healthy" food

while balancing on a beam, emphasizing the importance of portion size.

-- Live Like A Champion Water Relay: Children learn about proper hydration

by using bottles to fill a bucket with the suggested daily water

intake.

-- Board Like A Champion: Children find out the proper way to get up on a

surf/snow board and maintain balance, with the safety of an inflatable

mat beneath them.

-- Closing Ceremony: Children engage in post-activity stretch exercises

and join in an award ceremony, declaring all who participated

champions.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at http://www.bluecrossca.com

Governor's Council on Physical Fitness and Sports

A non-profit, non-partisan organization dedicated to promoting physical activity for all Californians with an emphasis on children and youth. Governor Schwarzenegger is the Honorary Chairman and Council members include Chairman Jake Steinfeld, Vice Chairman Peter Vidmar, and California sports legends such as Jerry Rice, Tony Hawk, Julie Foudy, Lisa Leslie and Misty May-Treanor. For more information visit http://www.CalGovCouncil.org.

Governor's Council Key Initiatives include the Governor's Challenge, the Governor's Council Spotlight Awards Presented by the Blue Cross of California Foundation, the Governor's Council Activity Guide presented by Longs Drugs, the Live Like a Champion Tour powered by Blue Cross of California and Exercise as Medicine.


'/>"/>
SOURCE Blue Cross of California
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Memory problem? solve a crossword
2. FDA attacks American Red Cross for blood violations
3. Encephalitis Death Toll In U.P. Crosses 200 Mark.
4. Encephalitis Deaths Cross 220 in Uttar Pradesh
5. Flu-Drugs Are Causing Resistance Across The World
6. Condom Vending Machines To Be Installed Across Indian States
7. First Crossover Kidney Transplantation In Germany
8. Bird Flu Infection Of Chinese Girl Prompts Fear Of Spread Across Asia
9. Chicken pox Spreads Across Firozabad
10. The Cleveland Clinic Expands Its Services across the World via the Net
11. Blue Cross Signs Up 110,000 Minnesotans For Part D Medicare Plans
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/8/2019)... Md. (PRWEB) , ... October 08, 2019 , ... ... fungal infection progression in live samples, Meiqing Shi, associate professor with the University ... field. In his latest paper published in Nature Communications, Shi and his lab ...
(Date:10/8/2019)... (PRWEB) , ... October 08, 2019 , ... Over the ... emerged as a standout in the sports restaurant category by providing a higher-quality product ... delicious new fall menu as well as a "RAISE A MUG FOR THE CAUSE" ...
(Date:10/8/2019)... Md. (PRWEB) , ... October 08, 2019 , ... METAvivor ... metastatic breast cancer, announced the launch of its Stage IV Stampede campaign. The campaign ... 2019 in Washington, DC that will include an advocacy boot camp, a march, a ...
(Date:10/8/2019)... ... October 08, 2019 , ... The University ... a Digital Health Awards 1st Round (Top Ten) Finalist in its Best Cardiovascular ... select companies that promote faster, better, more cost-effective healthcare by improving outcomes such ...
(Date:10/8/2019)... ... October 08, 2019 , ... Dr. Marc Lazare, a ... an advanced Level III training in Cagliari, Italy, this past September to further ... September 16-19, 2019 at the Sardinia Dental Teaching Center and covered several advanced ...
Breaking Medicine News(10 mins):
(Date:10/17/2019)... ... October 17, 2019 , ... Women’s concern in the wake of the July ... is the subject of a September 24 article on CBS Miami. Beverly ... Allergan recall has revived a number of issues, including a possible link between textured ...
(Date:10/15/2019)... ... October 14, 2019 , ... An Alabama jury has returned a $9 million ... that breaks records for Lee County. , In December of 2014, Hope Johnson visited ... been there just two days earlier with similar, but milder complaints. On that first ...
(Date:10/11/2019)... ... ... York fitness studios have teamed up to create the first ever Hell’s Kitchen Sweat Crawl, ... of the top group exercise classes offered on the West Side of Manhattan. Held on ... St., the Hell’s Kitchen Sweat Crawl will feature 25-minute workout classes at Club Pilates ...
Breaking Medicine Technology: