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Benefitfocus(R) Unwraps First-of-Its-Kind Healthcare Media Studio
Date:12/17/2007

Studio to Produce Dynamic Health-Related Media to Educate Consumers on the

Complexities of Healthcare

CHARLESTON, S.C., Dec. 17 /PRNewswire/ -- Benefitfocus, the leader in software and services for the healthcare benefits market, today held a ribbon- cutting ceremony to unveil its sophisticated in-house media studio. Located in the Charleston headquarters, the Benefitfocus Media Studio is the first-of-its kind in the healthcare industry. Benefitfocus' high-definition studio will house leading-edge equipment with next generation post production capabilities and additional sleek components. Through information high-fidelity videos and interactive health broadcasts, the studio will provide consumers and patients with dynamic medium to understand clinical concepts and manage their healthcare choices.

This multi-million dollar media venture expands Benefitfocus' footprint in the growing healthcare consumerism marketplace by creating tools which educate consumers. Today, people are using new technology to locate medical information and simplify complex healthcare insurance terminology. Through the healthcare studio, new features will be added to existing Benefitfocus software applications such as, easy-to-understand health videos and interactive broadcasts including patient and doctor testimonials.

The uses of the healthcare media studio are numerous and evolving capabilities will be showcased to Benefitfocus carriers and employer groups in February 2008. Some existing clients are already working with the Benefitfocus Media division to create CEO and HR administrator messaging videos. For example, one employer group is working with the studio to share a corporate message about their company's healthcare investment. That video will be delivered via their Benefitfocus employee portal. These types of productions will help insurance companies and employer groups reach their target market like never before in new and customiz
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