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Bausch & Lomb Partners With Visual Therapy to Help Women Nationwide 'See a New You'
Date:3/30/2009

specifically designed for their changing visual needs," says Keir Meisner, Director of U.S. Marketing, Contact Lenses, Bausch & Lomb.

Exclusive content at www.goodbyereaders.com, featuring Joe Lupo and Jesse Garza, co-founders of Visual Therapy, will be developed to help educate women and men over 40 about the changes they may be experiencing with their vision, as well as the lifestyle and visual benefits of multifocal contact lenses. Consumers will be able to read about this condition (presbyopia), take a style quiz developed by Visual Therapy, view an interactive demonstration of how Bausch & Lomb Multi-Focal contact lenses work, and find a local eye care professional.

"People shouldn't have to resort to wearing readers and looking any less fabulous just because they're starting to have difficulty seeing things up close. With Bausch & Lomb's Multi-Focal contact lenses women -- and men -- who are starting to need readers gain the freedom to continue wearing only contact lenses and rediscover their view of themselves and the world," says Joe Lupo, co-founder of Visual Therapy.

Presbyopia is a natural vision occurrence associated with aging. There are roughly 75 million Baby Boomers in the United States alone, and most of them are, or will be, presbyopic. People usually start to experience presbyopia in their 40s, as the eye's internal lens becomes less flexible and loses elasticity. When this happens, the individual is less able to adjust quickly to rapid changes in focus from distance to near objects, thereby causing blurred vision most notably at reading distance.

With an innovative optical design, Bausch & Lomb PureVision(R) Multi-Focal contact lenses are designed to allow users to see clearly at all distances -- near, far, and everywhere in-between. Bausch & Lomb's PureVision
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SOURCE Bausch & Lomb
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