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BODY WORLDS Exhibition Uses Lung Specimens to Launch Anti-Smoking Campaign at the San Diego Natural History Museum
Date:4/14/2009

I Quit Program begins April 15 in Partnership with the American Lung Association, www.smokefreesandiego.org and the 1-800-NO-BUTTS California Smokers' Helpline

SAN DIEGO, April 14 /PRNewswire/ -- With the largest federal tax on tobacco in American history taking affect April 1 this year, many San Diegans may have an extra incentive to finally quit smoking. BODY WORLDS, in partnership with the American Lung Association's www.smokefreesandiego.org website, launches I Quit--a smoking cessation program beginning April 15 located inside the exhibition. This effort is in support of www.smokefreesandiego.org's 1-800-NO-BUTTS Quit Smoking Hotline and will continue throughout the exhibition run ending Oct. 4.

One of the many dramatic displays in BODY WORLDS at the San Diego Natural History Museum features blackened smokers' lungs compared to healthy lungs. This striking comparison has moved visitors to quit smoking.

The awareness initiative will feature an inspirational multimedia smoking cessation program that includes the memorable PSA by the late actor Yul Brynner before his death from cancer in 1985, pledge cards for visitors intending to give up smoking, a repository where visitors can leave their last packs of cigarettes, and take home information about the hazards of smoking.

The American Lung Association will be on site to inform San Diego Natural History Museum visitors about various smoking-cessation resources on April 15 from 9 AM-3 PM inside the BODY WORLDS exhibition.

I Quit was conceived after exhibition cleaning crews kept finding unfinished packs of cigarettes on the glass display case containing the smoker's l
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SOURCE BODY WORLDS
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